News: Armani sends a strong message with its R-EA capsule collection

Under the motto 100% sustainable, 100% stylish, the Armani fashion group is now also devoting itself to sustainability

Armani sustainability
Source & Copyright by Emporio Armani

Author: House of Eden

  • Armani R-EA traceable and transparent capsule collection
  • Inspired by the world of workwear with structured shapes and silhouettes
  • Black dominates the color palette, contrasting Ekrü logo and a strong message

The "R-EA Collection" consists of recycled, organic and regenerated materials. It is the first sustainable fashion collection from the Italian fashion group. Armani is setting a new standard for luxury fashion, as traceability and transparency become essential requirements. With this collection the fashion brand joins the group of luxury giants, such as Gucci or Monclerwho are raising the bar for more Sustainability in the fashion industry . use

Highlights of the sustainable Armani R-EA collection:

  • Traceability: Transparency is one of the most important elements of Armani R-EA. Therefor a QR code can be found on every item of clothing item, with which the authenticity of the product can be checked and production of garments can be traced back.
  • Local substances: The wool in the Armani R-EA Collection comes from the Italian region of Prato. It is grown with low environmental impact, no genetically modified seeds and an organic farming system. All other fabrics are also recycle or regenerated and organic. While innovative production methods reduce water and energy consumption.
  • Biodegradable fibers: In the sustainable fashion collection, Armani also uses biodegradable fibers. An environmentally friendly process is used to develop the thread, which enables water and energy savings. The polyester and nylon fibers come from recycled plastic bottles and fishing nets.
  • Certified packaging: To help protect the environment, Armani also uses certified, sustainable packaging made from compostable materials.

Armani sustainability

Source & Copyright by Emporio Armani

The capsule collection is characterized by elements of workwear with stylish designs, strong silhouettes and high-quality textiles. The highlight: the hats, Bags, Dresses, Jackets and so on, are all kept in black colour, enhanced by the logo and strong statements in contrasting ecru.




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