Augmented Reality: Window shopping at home

Digital fashion shopping - Augmented reality virtually finds the perfect outfit for you

Augmented Reality, new online technology for retail
Source by Freepik, Copyright by Katemangostar

Author: Julia Schindler

Whether elegant evening dress or sporty leisure dress: Augmented Reality (AR) finds the perfect outfit for everyone. The technology is already used by some of the leading fashion retailers. In this way, customers are given the most detailed possible feeling of trying on when shopping online. And that becomes more important from year to year:

Around two billion people around the world now shop online regularly. Fashion items have to suit their potential buyers in terms of color, shape and cut. Whether the royal blue blouse and or the stylish high heel really do that can be found out in no time with augmented reality.

How does augmented reality work?

The smartphone camera is often used to display or overlay digital content in the real world. A common example: Filters on social networks like Instagram. Using the same principle, accessories, shoes and clothing can be tested with the innovative AR technology without physically holding and trying them on. To-Go changing room, so to speak, since AR displays clothing on the body in selfie mode or in front of a mirror. Also conceivable: project a weekender onto the home floor to better estimate the actual size of the bag.

BRAND GUIDE

Perfectly dressed with AR for fashion

As early as 2019, around 100 million people were using AR technology to try on items of clothing virtually. That number is likely to skyrocket even further in 2020. And not just because of the Corona crisis and millions of closed shops. On the one hand, AR helps fashion retailers to better analyze customer preferences. In contrast to conventional changing rooms, augmented reality can save and evaluate which pieces are tried on and selected.

On the other hand, trying on AR technology offers the potential to reduce the gigantic number of returns. If you make sure that the dress you have ordered looks really great before ordering, you can forego the return. Augmented Reality enables the fashion industry to take another big step towards sustainability and environmental protection.

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