Green Glam: These are the trendiest ethical make up brands

Slowly but surely, the organic beauty trend has moved from niche to mainstream. We show 5 Green Beauty brands for natural beauty care

Green beauty brands, sustainable and cool
Source & Copyright by Kosås

Author: Julia Schindler

No question: sustainable beauty care is the megatrend in the beauty cosmos. The increasing demand for green beauty brands is therefore not a surprise. However, since many profit-oriented brands also perceive the trend-setting movement, many consumers are misled with so-called greenwashing. Accordingly, beauty brands that adorn themselves with catchwords like "green" or "organic" often do not meet the standards that green beauty brands actually meet.

Prerequisites for the Green Glam factor and thus decisive purchase criteria: non-toxic ingredients, the avoidance of animal suffering and environmental and resource-conserving added value. With uncompromising quality, efficiency and the protection of health and nature.


5 ethical make up brands for a sustainable beauty routine

Here are the beauty brands for clean make up, vegan lipsticks and the whole organic palette with potential favorite status you can rely on - in terms of beauty, health and the environment.

  2. Kosas
  3. bareMinerals
  4. ILIA Beauty
  5. Vapor Beauty

1. Bioeffect

Pure, safe and skin-friendly, the luxurious anti-aging innovation promises to give its users a beauty boost. And that through molecular biological innovation. Inspired by the Epidermal Growth Factor (EGF) discovered in 1986, three researchers in Iceland embarked on the research trip to create a body-identical growth factor. The result of this is still particularly interesting for the beauty cosmos today, since it is a body-identical protein that signals cells to renew themselves - the solution for anti-aging. Bioeffect is a member of Eden Guides' house.

Key facts: 7 natural ingredients, free from fragrances and colorings & innovative anti-aging protein based on barley

Favorite potential: EGF + 2A Daily Duo (195 €)

Availability: BIOEFFECT Online shop, also available in selected perfumeries

Sustainability & ethics: Negative CO2 balance due to renewable geothermal energy in production, vegan

Product range: anti-aging serums, day and night care, cleaning water

Green Beauty brands - Bioeffect

Source & Copyright by Bioeffect - EGF + 2A Daily Duo

2. Kosås

The organic beauty brand founded by chemist Sheena Yaitanes lives up to its headquarters in California: colorful, hyped and with a feel-good factor, it reflects the Golden State in its products. In implementation, this means the use of plant-based ingredients that are both skin-friendly and environmentally friendly. Whether the tinted face oil, lipstick or blush duo: Green Beauty products from Kosås are both visually and sensually appealing. Additional clue: through intelligent pigmentation of the products, they adapt to every skin tone and also revitalize through their plant-based basis.

Key facts: Free of parabens, phthalates and mineral oil, skin-friendly and moisturizing

Favorite potential: The Wet Set - Trio of best-selling lip glosses (60 €)

Availability: Kosas Online shop, in Germany for example at Douglas

Sustainability & Ethics: Exclusively botanical ingredients, vegan

Product range: lipstick and gloss, blush and eyeshadow duos, innovative sports make-up

Green Beauty brands - Kosas

Source & Copyright by Kosås - The Wet Set

3. bareMinerals

Safety first: the mineral make-up products from bareMinerals not only promise to last throughout the day, but also protect the skin. The reason for this: a base made from natural minerals that cover unevenness but do not clog pores. Without being too heavy, the USA's Best-Selling Foundation ensures a flawless finish - in many shades with a long shelf life. Even though bareMinerals with its natural formulas has been doing pioneering work in green cosmetics for 25 years, the company always strives for progress. Whether make-up or skin care - free of chemicals, the clean beauty giant is continuously driving positive change in the industry.

Key facts: Free of parabens, phthalates and mineral oil and other chemicals, Best-Selling Foundation of the USA

Favorite potential: Complexion Rescue ™ Creme-Gel BB Cream (€ 31,99)

Availability: bareMinerals Online shop, in Germany for example at Douglas

Sustainability & Ethics: Only natural minerals, vegan

Product range: make-up, face care, lipstick and brush

4. ILIA Beauty

Hautpflege und Make-Up - für ILIA Beauty* sind die zwei Begriffe synonym zu verwenden. Daher nutzt die Green Kosmetik Marke innovative Make-Up Rezepturen, die hohe Level an Inhaltsstoffen von Hautpflegeprodukten beinhalten. Diese sollen die Haut vor umweltbedingten Stressfaktoren schützen und trotz Make-Up vitalisierend wirken. Extra Special: ILIA bietet unter der Kategorie "Multi" vielseitig verwendbare Produkte an. Sei es ein Stift, der als Gloss und als Rouge oder ein Highlighter, der als Lidschatten sowie Contourer verwendet werden kann. Die Organic Beauty Marke will somit das Leben simplifizieren. Ein zusätzlicher Pluspunkt sind recycelte Verpackungen.

Key facts: Free of chemicals, skin care and protective make-up, multi-use products

Favorite potential: Multi Stick (34 €)

Availability:  ILIA Beauty Online shop, in selected online shops such as MyBestBrands or GreenGlam

Sustainability & ethics: Only natural minerals, support for the circular economy, vegan

Product range: make-up, palettes for eye shadows, lipstick, lip liner, multi products

Green Beauty brands - Ilia Beauty

Source & Copyright by Ilia Beauty - Multi Stick

5. Vapor Beauty

Vapor Beauty also relies on the superpowers of herbal beauty care products like vegan lipsticks. The top priority: purity of ingredients, sustainable value creation and transparency to enable consumers to make a conscious purchase decision. And 100% inclusive - the Green Beauty brand offers products free of boundaries with regard to age, gender or origin to show beauty in all its facets. Above all, this means a rich variety of products and color shades. Cool feature: Various make-up looks for re-styling are presented on the website with step-by-step tutorials.

Key facts: Free of chemicals, skin-caring and protective, inclusive make-up, "Champion" safety status, Bunny Leap Program Member

Favorite potential: Best Natural Eyeshadow Quad (48 €)

Availability: Vapor Beauty Online shop

Sustainability & ethics: Exclusively pure & natural ingredients, support for the circular economy, recycling, water and energy savings, vegan

Product range: unisex products, palettes for eyes and cheeks, multi-use products, beauty boosters, clean deodorant

Green Beauty brands - Vapor

Source & Copyright by Vapor Beauty - Best Natural Eyeshadow Quad


* Affiliate links: All of the products listed with us are selected independently by our editorial team. If you click on this link, House of Eden may receive compensation for this. More information about this here.


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