The fashion house sets new standards. With its Gucci Equilibrium program, the label shows how transparently and innovatively a company can act in order to achieve its sustainability goals
Picture right: Gucci Equilibrium
The Italian Luxury labelhas been making its economic profit and loss account (Environment P&L) public since June 2019 and posting it online on its digital platform Gucci Equilibrium. The Platformwas founded on World Environment Day in 2018 to connect people, the planet and meaningfulness. The tool measures and communicates everyone sustainability goalsof the group. What an economic profit and loss account exactly is is done by Gucci here easily explained. This year on World Environment Day, the parent company Kering also disclosed its E P&L.
CEO Marco Bizzarri wins the "Green Carpet Award" in Italy, copyright: Gucci
Gucci Equilibrium is part of the fashion label's 10-year plan to embed a comprehensive sustainability strategy. The Fashion labelThe mission is to “bring about positive change”. It builds its sustainability plan on the three pillars of environment, people and innovation.
The group describes the Latin word "Equilibrium" as a state of equilibrium. A balance of aesthetics and ethics to advance social & environmental goals. The luxury company has already reduced its ecological footprint by 16% in the last three years and is planning a reduction of 2025% by 40. In addition, the company's green electricity consumption has increased by 146%.
Innovative recycling processes in the processing of leather and textile waste also make it possible to reuse several tonnes of leather waste and thereby reduce the total waste by 66%.
Gucci ArtLabs is part of the Equilibrium program and serves as a futuristic modern center of industrial craft. This also includes an experimental laboratory for shoes and leather goods, which make up 70% of the company's turnover. The center serves as a think tank for exchange, competence and best practice. Above all, it is intended to advance technological development.
Gucci ArtLabs in Casellina, Italy
The Group's Gucci Equilibrium project responds to one of today's most important topics and shows how the luxury industry can take responsibility with transparency and innovation. In the 21. Century means a brand much more than just the product itself. Companies have to tell a story in order to touch the consumers emotionally. This is exactly the aspect Gucci deals with in this project and creates a sustainability tool of superlatives for the generation of tomorrow on the basis of an open source platform.