News: PANGAIA protects marine ecosystems with "Coral Reef Collection"

 The sustainable label PANGAIA is launching a new collection to draw attention to the threat to coral reefs and actively promote their protection

PANGAIA collection coral protection
Source & Copyright by PANGAIA

Author: House of Eden

  • PANGAIA launches "Coral Reef Collection"
  • The collection celebrates the beauty of marine ecosystems while highlighting the need to protect them
  • In cooperation with SeaTrees, PANGAIA plants a mangrove tree for every piece sold

PANGAIA is a label on the cutting edge. Casual, minimalist designs that meet environmental protection requirements respond to current customer needs. According to the 18th edition of the Bain & Company Luxury Study, consumers have namely developed a new mentality as 80% of modern consumers value brands that act sustainably and ethically. If the designs are moreover cool, characterized by streetwear elements, they meet the taste of millennials and the Gen Z - The two generations that are currently shaping the market and will lead it in the future.

As PANGAIA, as a global open source platform that combines the know-how of scientists, technologists, artists and designers, meets these requirements, the brand makes an important contribution to creating ecological and innovative solutions for the fashion industry. In addition to established structures such as production as part of the circular economy, PANGAIA always drives sustainability through launches on certain topics or events such as that World Bee Day Ahead. The latest launch of the sustainable label also shows the clear mission to protect the environment.

Latest launch: PANGAIA "Coral Reef Collection"

To celebrate the beauty and versatility of marine ecosystems, PANGAIA has launched the "Coral Reef Collection". Its design is inspired by the natural colors of coral reefs. These are among the world's most biologically diverse and important ecosystems. This is due to their impressive performance: While they only occupy 0.1% of the ocean, they supply 25% of all marine species on our planet. For example, they serve as a source of food and provide living space for millions of marine animals and organisms. This is a biodiversity that is otherwise only found in the rainforest. Hence the name "Rainforests of the Sea".

In addition to the importance for the environment, people also benefit from coral reefs. These protect coastlines - and thus around 850 million people who live within a radius of 100 km from the reefs - from storms and erosion. In addition, at least 275 million people depend on them for livelihoods and food, which is why their protection is urgently needed.

PANGAIA

Source & Copyright by PANGAIA

PANGAIA underlines the threat to the coral reefs and calls for action

In view of the diverse functions of the species-rich ecosystems, their importance for the environment as well as for humans is immense. Nevertheless, coral reefs are threatened by many factors - from natural to man-made. These include hurricanes, diseases, overfishing, careless tourism and pollution, coastal area development, coral degradation and the global impact of climate change.

Climate-related impacts range from an increased CO2 content in the water to rising sea temperatures. Because the warm water causes corals to expel the algae that live in their tissues, they become white. And thus susceptible to diseases, resistant to growth and impaired in their reproduction. If this happens, not only the coral reefs, but also all dependent species - from fish to lobsters, mussels and seahorses to sharks and turtles - are threatened.

Get active: Every piece sold promotes the protection of marine ecosystems

In order to promote the protection of marine ecosystems, biodiversity and environmental protection, PANGAIA is now making an important statement with the "Coral Reef Collection". For each piece of the collection sold, the sustainable label plants a mangrove tree in cooperation with SeaTrees - an initiative for ocean health. In recognition of the consumer and as a measure to protect the coral reefs.

Mangrove trees are considered a particularly productive strategy to protect coral reefs. The reason for this is their stilt-like roots. These protect the coastal country from erosion and reduce damage caused by hurricanes and tsunamis. They also store around 1 ton of CO2 and provide shade. As a result, the water does not heat up and there is no bleaching of the corals.

PANGAIA

Source & Copyright by PANGAIA

PANAGAIA shows how sustainability works in the fashion industry

Produced in Italy, the environmentally friendly it-pieces are dyed using environmentally friendly dyes and manufactured using a recycling water system. This means that the dyeing process uses far less water than traditional processes and that textile waste water is treated. So they can be reused during the washing process. Beyond the use of toxic chemicals and the waste of water, the process is very sustainable and does not cause any negative environmental effects.

In addition, the collection consists of a recycled cotton mix and pollution-free, GOTS-certified organic cotton. It is particularly soft and pleasant. Even on sensitive skin. Anyone who chooses these environmentally and health-friendly pieces will receive them in TIPA packaging - an innovative, compostable packaging that has the functional properties of plastic.

With this holistically sustainable added value and production, PANGAIA shows clear commitment to safe, health-friendly products that are in harmony with the environment and promote its preservation. With launches such as the "Coral Reef Collection", the label underlines the importance of raising awareness and stimulating active engagement in broad target groups. To preserve habitats, biodiversity and the pure beauty of nature.

 

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