In collaboration with Living Color and Streamateria, PUMA launches "Design to Fade" and takes an important step towards sustainability with the Biodesign collection
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Author: House of Eden
- PUMA collapses with Living Color and Streamateria to launch sustainable "Design to Fade" project
- Design to Fade is PUMAS third project to promote sustainability and includes a collection in biodesign
- The project explores innovative ways to produce and dye textiles sustainably
PUMA promotes change within the fashion industry
To promote sustainability, the German sports fashion giant PUMA has teamed up with the Dutch design initiative Living Color and the Swedish design studio Streamateria. As part of the "Design to Fade" project, which is dedicated to exploring sustainable ways of producing and dyeing textiles, the collaboration includes a biodegradable collection. This is sustainable and produced in the context of the circular economy.
With this, PUMA has been launching its third project in the name of environmental protection since 2016. The reason for this is the company's motivation to draw attention to the dramatic environmental impact of the fashion industry and to offer concrete solutions in this context. Solutions include innovative approaches such as material development and design based on living organisms. Or in short: biodesign. In this way, CO2 emissions can be reduced, resources conserved and toxic substances avoided. In this way, PUMA is driving positive change in the industry and shows how innovation significantly determines the sustainable development of the fashion industry.
PUMA explores sustainable innovation through "design to fade" collaboration
Romain Girard, Senior Director of Innovation at PUMA, emphasizes in an official statement that, due to the current situation with regard to climate change and environmental pollution, it is necessary not only to think about what is being produced, but also how. With "Design to Fade", PUMA now wants to usher in a future that is characterized by sustainable production methods and sustainable materials.
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No wonder that PUMA has decided in favor of its current collaboration partners with this in mind. Living Color is a research project for biodesign that explores the possibilities of coloring textiles naturally. The focus is on bacteria that produce pigments, as these can replace synthetic and toxic colors. These are biodegradable and environmentally and health-friendly and therefore represent a sustainable alternative to dyeing textiles. In addition, Streamateria produces biodegradable materials that are produced in closed material cycles - uncompromisingly zero waste and in the sense of the circular economy. In this way, fabrics can be reused as raw materials after wearing them.
Lifestyle and performance collection in biodesign
As part of the project, PUMA combines both approaches. The collection includes garments for lifestyle and performance, which have been dyed with the help of bacteria, are produced locally and without waste and are biodegradable. Thanks to the innovative organic production methods of the collaboration partners, the pieces are designed so that they are not thrown away after a given period of use. Instead of polluting the environment, the parts of the collection transform into valuable energy after they have decayed - they are designed to fade. In this way, they naturally nourish the environment and act strongly against the waste production associated with the fashion industry.
Although the project has not been commercial so far, PUMA proves that sustainability can be significantly driven by innovation. Even if the fashion industry still has a long way to go, projects like this inspire more commitment to environmental protection and can motivate conscious consumption.
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