- The Paris label Y / Project puts a new focus on sustainability
- The launch of the "Evergreen" Capsule Collection marks the kick-off of this project
- The "Evergreen" Collection will be supplemented every year by new, sustainable designs
While the culmination of the spring / summer collections for men fashion show was to take place in Paris at the end of July, the entire schedule was ultimately canceled due to the COVID-19 restrictions. Instead of blowing tribulation or relaxing, some brands have used the time saved by the quarantine productively. So did Y / Project, when the Paris-based label developed the "Evergreen" Capsule Collection.
Y / Project - A label at the intersection of streetwear and extravagance
Modern, unique, unchecked. The creative director of the high-end label, Glenn Martens, skillfully merges voluminous, luxurious silhouettes with energetic street styles. This is intended to emphasize individuality and independence and to reinterpret masculinity and femininity through the versatility of the eccentric unisex looks.
Source & Copyright by Y / Project
This progressive interpretation of social and industry-specific trends ultimately not only helped the brand create the coveted ones ANDAM Fashion Award Paris to decide for yourself. In addition to prices and collaborations with industry giants such as UGG, Y / Project's contemporary design has secured a permanent place in the luxury segment and is represented by more than 150 high-end retailers worldwide. Offline and online.
Sustainable commitment
In view of the quarantine, Y / Project has now used the time to reposition itself - with a clear focus on sustainability. The luxury of having time to reflect entitles the brand to take on new responsibilities, Martens said in an open letter to the press. With this increased sense of responsibility, it is now the label's priority to stimulate change and shape a sustainable future for the fashion industry. The first result of this project: the 100% sustainable "Evergreen" Capsule Collection.
Y / Projects Evergreens Go Green
In line with the importance of an evergreen - a thing that is timelessly popular - the twelve-part collection consists of the most popular parts of the luxury brand. No wonder that the majority of the designs are characterized by asymmetrical shapes, extravagant silhouettes, playful proportions and materials such as denim. This is because the conceptual signature style of Y / Project.
Source & Copyright by Y / Project
Each design in the collection is produced taking into account redefined standards of sustainability and ethics. And that along the entire value chain: from production to packaging, shipping and materials. The materials are a combination of natural and recycled materials, which are processed exclusively in the EU. While this approach meets the requirements of CO2 reduction and the circular economy, the donation of part of the proceeds to an ecological charity testifies to the holistic, sustainable and ethical approach of Y / Project.
In addition, the collection is to be sold every season and supplemented by new, sustainable pieces. This guarantees the timelessness of the pieces. In terms of price, the Evergreen matches the traditional collections of the label. Sustainability should not be an additional cost for conscious consumers, says Creative Director Martens.
Source & Copyright by Y / Project
