The luxury industry is changing. While a number of brands established themselves in the high-end segment a few years ago through haute couture, their focus today is increasingly on oversized hoodies, graphic tees, Unisex looks and Sneaker Trends 2020. The reason: Luxury brands are more and more oriented towards the interests of the generation of the increasingly relevant for them Millennials and Gen Z.. The fact that established brands such as Louis Vuitton or Fendi are now launching streetwear collections and entering into collaborations with classic streetwear labels such as Supreme or Fila is high-end Streetwear has become a status symbol.
One item is particularly popular: Sneakers. They have evolved from functional sports shoes to all-rounders, are casual and yet exclusive. Limited editions, high prices and favorite status among the Stars have made it one of the most desirable goods of our time and show how relaxed luxury looks today.
These are the top 6 sneaker trends 2020
- Dad Sneakers
- Sneaker Collaborations
- Sustainable sneakers
- Retro sneakers
- Platform sneakers
- Colorful sneakers
- Functional sneakers
1. Dad Sneakers
Whether chunky or dad sneakers - at least since Balenciaga's Triple S, clunky, bold or even unstylish versions in the classic sense have established themselves as the status symbol of young luxury consumers. In recent years, particularly colorful versions have been popular, with wild color combinations dominating. In 2024, the aesthetic trend is more towards dad sneakers. However, it's not so much the look that counts, but rather the comfort factor. The Asics "Gel Nimbus 10.1" is one of the most popular models, but designs from the On brand are also gaining popularity.
Source & Copyright by Asics
2. Sneaker Collaborations
While collaborations between high-end brands and streetwear labels are shaking up the fashion cosmos and producing the most wanted pieces of the season, sneakers created in collaboration are particularly popular. Be it the collaboration between Maison Margiela and Salomon or Adidas and the British-Jamaican designer Grace Wales Bonner. Collaborations - which are often limited editions - make it possible to create two Designer to wear and to make a strong fashion statement through the exclusivity of the pieces.Source & Copyright by MM6 Maison Margiela
3. Sustainable sneakers
In line with evolving customer needs, more and more companies are integrating sustainability into their corporate philosophy. Sustainable sneakers are the meeting point for two trends that are in tune with the times: environmental awareness and streetwear. The it-pieces should not only look good, but should also be produced in an environmentally friendly and fair way. Whether it is the reduction of CO2 emissions, recycled materials or fair trade certificates - positive commitments highlight sustainable sneakers in the large product range. Brands such as Veja or Womsh have done pioneering work in this sense and have now even prompted Kanye West to launch a sustainable and vegan collection with his hype brand Yeezy.
Anyone who carefully curates sustainable sneakers and is looking for them at a glance will find: Sneakers unplugged*. The Düsseldorf start-up is the first store to exclusively offer sustainable, fair and vegan sneakers. In total, the brand features 12 brands and over 100 models that are not only environmentally friendly but also suitable for the street.
Source & Copyright by Veja
4. Retro sneakers
Retro charm, slim silhouette and T-toe are the sneaker trends for 2024 that have that certain something. They have been riding the trend wave since last year, because Harry Styles made shoes like the Gazelle or Sambas from Adidas the absolute frontrunner. But it is not only the German sports brand that has developed a new mass favorite, the Onitsuka Tiger brand is also promoting the hype surrounding retro sneakers with its "Mexico 66" model. The model is even celebrating its 75th birthday this year!
Source & Copyright by Onitsuka Tiger
5. Platform sneakers
Even though this trend has been a hype for the past few years, it is still relevant in 2024. And rightly so: the platform soles optically lengthen the legs and make them look beautifully slim. You can create an elegant, figure-flattering look without high heels. While stars like Gigi Hadid swear by the trend, more and more brands are discovering its potential. Prada, Acne Studios, Golden Goose, Adidas or Chuck Taylor - the platform sneaker trend 2024 can be found in numerous current collections.
Source & Copyright by Golden Goose
6. Colorful sneakers
Black and white shoes can be combined with anything. However, if you like a little variety, this trend is perfect for you. Colorful shoes are on the rise this year. Whether blue, red, green or several colors - the main thing is to stand out is the motto of the season. Adidas models in particular, such as Sambas or Gazelle, can be seen on the streets in bright colors.
Source & Copyright by Adidas
7. Functional sneakers
With this trend, the sneaker can remain the good old trainer. Because even though you can no longer imagine the streets without it, it started out just like that: as a sports shoe. Recently, functional shoes that are normally for hiking or jogging, are integrated into everyday life. The Salomon XT-6 is currently hyped, as is the "530" sneaker from New Balance. Running tail or hiking shoes are particularly impressive due to their comfort.
Source & Copyright by Salomon
