Fair Fashion for men is trendy. Since the social attention and readiness are on Climate and environmental protection to participate steadily increasing, this is no surprise. But a little challenge: Fast fashion still dominates the mainstream as well as buzzwords such as ethical and sustainable fashion are puzzling to many. Sustainable and ethical fashion ensure environmental and social awareness as well as action within the framework of the Fashion industry.
Take up the challenge. Because it can be mastered with ease. We show you what sustainability and ethics mean in the context of fashion. With our top 10 brands for fair fashion for men, we offer you a little jump start on your way to a high-quality, stylish and responsible wardrobe.
Related topics: Top 10 brands for sustainable and ethical fashion for women
Fair fashion for men: sustainable and ethical fashion
What is sustainable fashion?
- As little environmental impact as possible during production processes
- Responsible use of natural resources
- Reduction in the use of chemicals, CO02 emissions and production waste
- Recycling
- transparency
- Responsibility to the environment
What is ethical fashion?
- Responsible use of natural resources
- Philanthropic leitmotif
- Guarantee of fair & decent working conditions
- Zero tolerance for child labor
- Responsibility towards the environment and people
These are our top 10 favorite brands for modern, chic and ethical men's clothing
- AG Jeans
- NOAH Clothing
- naadam
- Elkline
- Asket
- outerknown
- Pact
- Everlane
- Alternative apparel
- Ecoalf
1. AG Jeans
AG Jeans pursues the long-term approach of constantly taking new measures along the production chain so that the company becomes more and more sustainable and ethical. With the “AGOODKARMA” project, AG Jeans is also gradually approaching the great goal of creating good karma for itself and its customers through continuously sustainable behavior. Since the project has existed, it has included numerous initiatives such as the introduction of a water recycling system or cooperation with social organizations such as “Heal the Bay” to make an ethical contribution.
Brand origin: USA
Key Facts: Water & heat recycling system, environmentally friendly lasers, innovative ozone technology, use of solar energy, social commitment
Stores: Online shop - supplies to Germany, also available at Lodenfrey, Mytheresa & Unger
Style: Casual, urban, modern, smart - high-quality and cool looks, primarily for everyday use with a strong focus on jeans
Source & Copyright by J Brand Jeans
2. NOAH Clothing
Fair fashion for men by Noah Clothing. The American label for menswear takes a stand against the prevailing devastating conditions in the fashion industry. All garments are therefore produced in carefully selected countries and factories, with tradition, expertise and human dignity being the top priorities. In addition, Noah NYC publicly addresses societal issues that the brand believes are important and gives a voice to people and organizations that share pro-environmental and philanthropic stances.
Brand origin: USA
Key Facts: Selected factories, traditional craftsmanship, partnership with 1% for the Planet, social commitment, philanthropic leitmotif
Stores: Online shop - delivers to Germany, also available at SSENSE, for example
Style: Casual, urban, modern - classic men's fashion with influences from pop, surf and skate culture
Source & Copyright by NOAH Clothing
3. Naadam
Fair fashion for men Brand op combines luxurious cashmere with sustainability and tradition. In order to guarantee high quality, the company therefore works directly with shepherds in the Gobi desert of Mongolia. They are paid 50% more than average workers in the sector and the goats from which the cashmere wool is obtained are also given veterinary care. The factories where the wool is processed are also powered by environmentally friendly energy.
Brand origin: USA
Key Facts: 100% felted cashmere wool, transparent production conditions, fair wages, zero tolerance for cruelty to animals
Stores: Online shop - delivers to Germany
Style: High quality, classic, simple - primary basics in muted colors
4. Elkline
The Hamburg fair fashion label Elkline stands for Urban Outdoor and thus offers stylish functional clothing that can also be worn in everyday life. The company lives values around responsibility, innovation and above all transparency. With its care label, each item of clothing is marked with a product-specific QR code. This can simply be scanned with a mobile phone and the production can be tracked using a map. The production relies on renewable energies, waste avoidance and resource conservation. Sustainable and innovative fabrics such as organic cotton or recycled polyester round off the timeless design.
Brand origin: Germany
Key Facts: Transparent supply chain, innovative and sustainable fabrics, GOTS and Bluesign certificate
Stores: Online shop - delivers to Germany
Style: Functional, weatherproof, casual, sporty - outdoor & indoor clothing
Source & Copyright by Elkline
5. ascetic
The Swedish startup Asket is clearly opposed to this with sustainable materials, high transparency and long-lasting designs fast fashion a. Consumers can read the exact composition of the supply chain and costs for each item of clothing online. With additional programs, the brand supports the preservation of clothing even after purchase and also takes it back again in order to close the cycle and produce less waste.
Brand origin: Sweden
Key Facts: High transparency for the end customer, repair & recycling programs
Stores: Online shop - delivers to Germany
Style: Classic and seasonless designs for a long service life
Source & Copyright by Asket
6. Outerknown
outerknown* stands for the fact that sustainability in no way goes hand in hand with renouncing a stylish appearance. According to the founder, surfing legend Kelly Slater, style and sustainability are used synonymously. That is why natural materials are used in the production of stylish designs, with great attention being paid to the availability of resources. The aim is to control and minimize the effects of production that are harmful to the environment. Both the production conditions and the resources used can be viewed transparently on the brand's website.
Brand origin: USA
Key Facts: Transparent supply and goods chain, protection of natural resources, fair working conditions
Stores: Online shop - delivers to Germany, also available at Huckberry, Mr. Porter & Zalando
Style: Sporty, casual - modern interpretations of surfer looks made from high-quality materials
Source & Copyright by Outerknown
7. Pact
Pact is a pioneer in sustainable and ethical fashion for both men and women. The company is fair trade certified, GOTS certified, reduces the waste of water in the production of textiles, also refrains from using harmful chemicals and is committed to its employees. Every Pact product should tell a story of change. The brand relies on loose cuts to show that doing good should be easy and comfortable.
Brand origin: USA
Key Facts: Fair trade certificate, GOTS certificate, no chemicals, philanthropic leitmotif
Stores: Online shop - delivers to Germany
Style: Comfortable, relaxed, simple - casual & colorful basics
8. Everlane
Traveling the world to find the best factories and to establish close contact with local employees - that goes without saying for the founders of Everlane. In doing so, they guarantee fair wages and working conditions for their workers, while also monitoring environmentally conscious production. By using high quality materials, they create products that can be passed on from generation to generation. All of this happens under the premise of radical transparency. They communicate the conditions in the factories, supply chains and product costs openly and directly to consumers.
Brand origin: USA
Key Facts: Personal relationship with employees, fair wages and working conditions, high-quality materials, radical transparency
Stores: Online shop - delivers to Germany
Style: Modern, elegant, urban - high-quality interpretation of current trends
Source & Copyright by Everlane
9. Alternative Apparel
The brand produces more than 80% of its goods from exclusively sustainable materials. For example, organic wool and recycled polyester are used and biodegradable plasticizers and dyes are used. Worldwide fair working conditions and environmentally friendly packaging round off the company's conscious approach which results in high-quality, chic and sustainable men's clothing.
Brand origin: USA
Key Facts: Organic & recycled materials, biodegradable chemicals, fair working conditions, environmentally friendly packaging
Stores: Online shop - delivers to Germany, for example also available at MyBestBrands
Style: Comfortable, relaxed, simple - casual basics available in a wide variety of colors
10. Ecoalf
Ecoalf stands for production from recycled materials - especially from the ocean. Every week the label promotes the cleaning of the oceans by collecting waste from various bodies of water as part of the “Ecoalf Foundation” and the associated project “Upcycling the Oceans”. Above all, awareness of the problem of marine pollution and the possibility of a circular economy is to be heightened in order to introduce customers to responsible consumption. Through this contribution to the protection of the environment, Ecoalf has been certified with B CORP ™ and is the first Spanish brand to receive this award.
Brand origin: Spain
Key Facts: B CORP ™ certificate, recycled materials, upcycling of marine litter, cooperation with the Humanitarian Accountability Partnership
Stores: Online shop - delivers to Germany, for example also in the P&C online shop
Style: Modern, straightforward, casual - can be combined with different fashion styles, both outdoor and indoor clothing
Source & Copyright by Ecoalf
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