Refill solutions are revolutionizing the cosmetics industry

"Reduce, reuse, refill" is supposed to solve the packaging problem of beauty products

Refill by on repeat
Source & Copyright by On Repeat

Author: House of Eden

The beauty and personal care industry is expected to produce 120 billion packaging units every year, according to the Zero Waste organization. And with an increasing tendency. The fact that this is largely plastic gives rise to trend-setting buzzwords such as less consumption or Minimalism to force. At least on the customer side. Because on the company side, it's about more: a fundamental rethink and the search for solutions for logistics, processing and packaging.

The beauty industry in particular is currently positioning itself as a driver of innovation in terms of sustainable packaging. While Green cosmetics Has long since moved from the niche to the mainstream and ingredients are skin-friendly, cruelty-free, non-toxic and organic, the "outside" now follows the "inside". More and more brands and companies are launching environmentally friendly and effective solutions to reduce plastic in the cosmetics industry. From biodegradable packaging material to refill solutions, pioneering work is currently being done here.

Sustained demand confirms awareness

The reason for the willingness to change is the increasing demand for sustainable and ethical products, which are vehemently from the top-selling consumer group of millennials and Gen Z is driven. These confront established brands with uncompromising requirements for environmental protection and thus determine new standards that can determine the relevance and survival of a company.

This mentality also confirms the British Beauty Council. According to the 2020 report, 91% of consumers surveyed would like less packaging, while 88% would like to refill their cosmetics and 39% think brands should invest more in environmentally friendly packaging should do.

Biodegradable packaging

On repeat positions itself as one of the first B2B services to offer cosmetic brands a packaging and handling solution for the delivery of refill packs. The principle: The company enters into a collaboration with Beauty Brands and offers the service of packing and delivering products in the form of refill packs and putting them in consumers' mailboxes within 24 hours.

What is special is that the packaging is a patented film that is at the forefront of biopolymer research and that is effectively biodegradable at home. They are compostable or dissolvable and certified as food-safe, so that, depending on how they are kept, they do not pollute the soil or water.

Source & Copyright by On Repeat

On Repeat's Dissolvable Foil: The dissolvable film is suitable as packaging for brands that offer anhydrous serums and oils. After use, it is then possible to dissolve the bag in hot water (> 70 ° C). And completely waste-free. No microplastics are created and residues are completely eaten up by microorganisms, so that they are biodegraded into carbon dioxide, water and mineralized biomass.

On Repeat's Compostable Film: Products that are not based on oil are put in the compostable film. This is made from a bio-based mixture of natural products such as paper, eucalyptus fibers, cassava and corn starch. After use, it can be disposed of on the compost heap or in the garden bin and naturally degrades.

Refill solutions for cosmetics and household

More and more brands are appearing on the international market that offer their beauty, hand washing or cleaning products in sustainable packaging. In addition, often in environmentally friendly powder form, which is available as a refill. Just like FORGO. The design studio's venture From Us With Love counteracts the plastic problem in the cosmetics industry by offering hand detergents in powder form to which only water has to be added. 100% natural and plastic free.

Source & Copyright by By Humankind

Refillable deodorants also offer, for example Myro or By Humankind. This simple, eco-friendly principle can also be implemented in the home. Brands like Spruce or Klaeny offer reusable, recycled bottles in which consumers can dissolve refills made from powder or tabs. In contrast to conventional cleaning agents, they are completely plastic-free, non-toxic and save CO2.

What challenges does the industry have to face?

In the future, it can be assumed that the entire care industry will orient itself towards sustainability due to the undeniable demand. And this demand will be met with plastic-free solutions and refills. What is important, however, is that innovation must continue to be promoted. The point is that the solutions are not only environmentally friendly, but also efficient. That the products do not lose their quality or hygiene.

Another challenge is the communication that companies have to operate. Often there is a lack of essential information to actually consume sustainably. Especially with regard to the CO2 footprint. Less emissions the use of washing powder is calculated over the entire life cycle of a product. And if a glass bottle is part of the basic inventory of the product, for example, these emissions usually break even after a year. Only then, and therefore only with the long-term use of a product, will emissions be saved compared to conventional products. This is exactly what companies have to communicate in order to educate.

When it comes to recyclable packaging, there are also some issues that need to be considered. In many authorities the infrastructure is not sufficient for effective recycling. Types of material are incorrectly identified and sorted and the technology for reprocessing is often inadequate or not available. This makes it all the more important to create socio-political awareness of any grievances and to seek talks with the authorities in order to promote change in the long term.

What does that mean for the future?

The challenges show that the beauty industry is changing. Has already achieved a lot and still has to overcome obstacles - especially with the help of innovation. New ways of thinking, technology and science have to break with tradition and be brave. Modern manufacturers show that this works and pave an interesting and promising path to a plastic-free future.

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