Design treasures from the past meet a future-oriented shopping concept: the online marketplace 2nd home is redefining the way we consume furniture by making it easier to buy and sell pre-loved home furnishings and bringing them into the digital age. No matter whether furniture, lighting, home textiles or accessories: 2nd home offers a carefully curated range of second-hand interior pieces - from design classics to unique ones Vintage pieces. The platform thus creates a home for a community that values sustainability, quality and heritage.
Was brought to life 2nd home by journalist and creative mind Cloudy Zakrocki and e-commerce professional Michael Munder with the aim of combining quality and design, consciousness and customer convenience. The founders talk to us about what led them to founding 2nd home inspired by how they balance sustainability and economic success and what social changes they hope for in the future.
"For us, the holistic and holistic approach is important, on the one hand to offer a sustainable interior shopping option and on the other hand to initiate a revolution in the existing furniture industry in a digital and, above all, sustainable direction."
Source & Copyright by 2nd home
Can you tell us something about your background?
We have both loved everything that has to do with interiors for many years and approach the topic from different angles.
Michael has 7 years of experience in the furniture and decoration sector and has led companies such as DEPOT, Porta and others into successful e-commerce and digital businesses. Previously, he learned trading from the financial side and worked for Google.
Cloudy was editor-in-chief of well-known international magazines several times and knows the lifestyle sector very well before she became self-employed in 2021, launching her interior brand HAND IN HAND and at the same time the idea 2nd home would have.
At the same time, we both have in common that we create spaces in which people can develop and create great things. That's why we love working with diverse teams.
Source & Copyright by 2nd home
What inspired you to found 2nd home and what is your vision?
With 2nd home We want to be the digital second home for all interior enthusiasts: On the one hand, we want to make it easier for consumers to get modern access to well-curated, great second-hand and vintage products, and we want to support them with logistics. On the other hand, we want to help existing vintage dealers go digital. For us, the holistic and holistic approach is important, on the one hand to offer a sustainable interior shopping option and on the other hand to initiate a revolution in the existing furniture industry in a digital and, above all, sustainable direction.
Who are your role models?
In the lifestyle segment, above all Vestiaire Collective an example. The platform for second-hand fashion was launched at a time when consumers were not yet very open to the topic of second-hand - especially not in the luxury segment. Today that has changed, thanks in part to the pioneering spirit of the founders of Vestiaire Collective.
But completely different industries also inspire us. Airbnb, for example, has managed to give people around the world new access to travel, culture and experiences.
We also draw a lot of confidence from the combination of modern technologies, community and living.
Source & Copyright by 2nd home
How does 2nd home create a sustainable impact and how do you manage to combine sustainability with cost-effectiveness?
We all talk about sustainability, but no one talks about how dirty the furniture industry is and how much waste is produced here. It's not always necessary to create something new, because there are already so many great interior pieces out there - and you can now easily find them 2nd home. The fact is: Nothing is currently as sustainable as buying what has already been produced and exists. And that's exactly why we focus on 2nd home on second-hand goods.
The profitability comes from a solid business case, efficient processes, a precise understanding of the purchasing behavior of our target groups, translated into a strong experience and our big vision for the future.
What change in our society would you like to see in the future?
As a Western society, we must learn that products are not disposable. Therefore, much more educational work needs to be done here so that end consumers understand the impact the production of each product has on our planet and our environment. However, consumers and interior retailers should not be left alone with this responsibility. It is therefore all the more important that there are not only government sustainability promises, but also regulations that force corporations to switch to sustainability.
The fact is: we are drowning in products – and the lifebuoy is in the interior sector 2nd home.
