Since its founding in 2013, the Green Product Award has established itself as one of the leading platforms for sustainable product development After all, the award offers participants from over 60 countries, as in the previous year, and a high-caliber international jury a unique opportunity for companies, start-ups and founders to present innovative solutions to the pressing challenges of our time and to receive valuable feedback.
The award aims to promote products and services that are not only sustainable design but also have a measurable positive impact on the environment and society. From energy-efficient household appliances to biodegradable packaging to revolutionary mobility concepts – the Green Product Award 2025 is looking for solutions that pave the way to a greener future.
Green Olympics – the motto for 2025
The Green Product Awards 2025 will take place under the motto "Green Olympics". This slogan is intended to underline the holistic approach to promoting sustainable innovations on a global scale. The idea of the Green Olympics is based on several pillars:
Similar to the Olympic Games Participants from all over the world compete against each other to present the best sustainable solutions. This promotes healthy competition and drives innovation. At the same time, the concept emphasizes the need for international cooperation. After all, the climate crisis is a global problem that can only be solved through joint efforts. The competition concept also encourages participants to exceed their "personal bests" in the area of sustainability and to continuously work on improvements.
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categories at the Green Product Award 2025
The Green Product Award 2025 honors outstanding products and concepts in 14 different categories that cover the broad spectrum of sustainable product development:
- Working world
- Architecture
- fashion
- Freestyle
- Building components
- Interior & lifestyle
- Child
- Consumer Goods
- Kitchen
- Mobility
- New materials
- Personal Care
- Sports
- Packaging
Within each category, an international jury will award the best product from an established brand or a start-up, as well as the best concept as part of the accompanying Green Concept Award. In addition, the most popular product and the most popular concept will be chosen for the Audience Award.
Evaluation Criteria
In each of the categories, the submitted projects are evaluated based on three main subject-specific criteria:
- design: Aesthetic and functional design plays an important role. Innovative design, intuitive usability and consideration of ecological and economic aspects in the overall concept are evaluated here. The quality of communication with consumers also plays an important role
- innovation: This point examines the degree of innovation of the product or service. What is important in the assessment is whether the new invention is relevant and solves problems significantly better than alternatives currently available on the market.
- Sustainability: Here the entire lifecycle of the product or service, from raw material extraction through production and use to disposal or recycling. Particular attention is paid to the use of environmentally friendly materials, energy-efficient production processes and the promotion of circular economy.
In addition to these subject-specific criteria, the jury also takes into account overarching aspects such as originality, Scalability, quality of the elaboration and type of implementation as well as the potential for a positive impact on the environment and/or society. This ensures that the award-winning products and services are not only innovative, but also practical and sustainable.
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Application process for the Green Product Award 2025
Participation in the Green Product Award 2025 is open to companies of all sizes, start-ups and designers. The application process is deliberately transparent and accessible in order to capture a wide range of innovations. Interested parties can easily apply via the Website of the Green Product Award. In order to be able to hold the award at a demanding level, participation fees are charged for established companies and start-ups, with the latter benefiting from reduced rates. Students and graduates can participate free of charge.
The application period for the Green Product Award 2025 extends over several months to give all interested parties sufficient time to prepare their submissions:
- 13 December 2024: Deadline for submission of entries for participants who wish to take part in the public vote
- 16 December 2024: Start of the public vote
- 31 January 2025: Final submission deadline for the jury evaluation
- 14. February 2025: Official start of the judging process
- March 28, 2025: Award Summit in Berlin with award ceremony
The international jury
One of the strengths of the Green Product Award is its high-caliber international jury, which is made up of experts from various disciplines. For 2025, renowned personalities from the fields of sustainability, design, business and research were once again brought on board:
- Martin Charter: Director of the Centre of Sustainable Design, brings decades of experience in promoting sustainable innovation.
- Karsten Bleymehl: CEO of Circular Materials, expert in circular materials development.
- Katarzyna Dulko-Gaszyna: Sustainability Manager at IKEA Germany, represents the perspective of a global furniture giant with a strong focus on sustainability.
- Petra Schmatz: Editor-in-chief at green lifestyle, brings expertise in the field of sustainable consumption trends.
- Mimi Sewalski: Managing Director of avocadostore.de, represents the dynamic world of sustainable e-commerce.
- Katrin de Louw: Founder of Trendfilter, a leading voice for future trends in design and materials.
- Raz Godelnik: Professor at the Parsons School of Design, researches sustainable business models
- Claus-Christian Eckhardt: Director of the School of Industrial Design at Lund University.
This diverse composition of the jury ensures a holistic and well-founded assessment of the submitted projects. In addition to their technical expertise, the jurors also bring different cultural and economic perspectives.
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Benefits for participants
Participation in the Green Product Award 2025 offers much more than just the chance to win a prestigious award. The benefits for participants are manifold and range from visibility and networking to concrete support in the further development of their projects:
- Global Visibility: All finalists will receive a profile on the award website to showcase their innovative products and services to an international audience. In addition, the winners and finalists will be featured in press releases, social media campaigns and partner media, resulting in increased media exposure.
- Networking: The award with summit in Berlin offers numerous opportunities to exchange ideas with other innovators, potential investors and industry experts.
- expert feedback: All participants receive a detailed evaluation of their projects by the expert jury. This feedback is often invaluable for the further development and refinement of the concepts.
- Workshops and trainings: Various online trainings and workshops will be offered before and during the competition to help participants optimize their projects and prepare for future challenges.
- exhibition opportunities: Selected projects have the chance to be presented at international trade fairs and design festivals, generating additional attention and potential business opportunities.
- Green trend book: The most innovative submissions are featured in the annual Green Trend Book, which has a reach of over 250.000 readers.
- Support for young designers: There are additional support offers such as mentoring programs especially for students and graduates.
- Certification: The winners receive an official Green Product Awards seal, which they can use for marketing purposes.
- conformity assessment: After the award, participants receive an assessment of how well their projects comply with the upcoming regulations of the Green New Deal, which provides valuable information for future developments.
These comprehensive benefits make the Green Product Award much more than a competition. Rather, it serves as a catalyst for sustainable innovation and is an important tool for promoting environmentally friendly product development.
The Green Future Club: Network for Sustainable Innovation
Behind the Green Product Award is the Green Future Club, which has much more to offer than just organizing the annual competition. After all, it sees itself as a year-round network and platform for sustainable innovators, experts and companies. The club's vision is a future in which all products are sustainable - an ambitious goal that is pursued through various activities and offers:
- Knowledge sharing: Regular events, webinars and workshops offer members the opportunity to learn from leading experts and exchange ideas about the latest trends and technologies in the field of sustainability.
- Networking events: The club organizes both virtual and physical meetings where members can network, exchange ideas and find potential cooperation partners.
- Green Cells program: This special funding program supports young designers and start-ups in the development and elaboration of sustainable product and service concepts.
- Green trend book: The club's annual publication presents international best practices, trend analyses and expert interviews in the field of sustainable product development.
Membership in the Green Future Club is open to companies of all sizes, start-ups, designers and experts who are committed to sustainable innovation Membership fees are staggered to allow both established companies and young start-ups to participate. The combination of competition (Green Product Award) and year-round support (Green Future Club) creates a unique ecosystem to promote sustainable innovation. This model has proven effective not only in recognizing individual products, but also in initiating a broader movement towards greater sustainability in product development.
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Conclusion: The Green Product Awards 2025 addresses global challenges
The Green Product Award 2025 presents itself as a pioneering initiative at the interface of innovation, sustainability and designWith its motto "Green Olympics", it sets new standards for the promotion and recognition of sustainable product solutions in a global context. The strength of the award lies in its versatility: It not only offers a platform for presenting innovative ideas, but also creates a comprehensive ecosystem to support sustainable development. From idea generation to product development and market launch, the award accompanies companies, start-ups and designers on their path to greater sustainability.
The international focus, the high-caliber jury and the diverse benefits for participants make the Green Product Award a unique opportunity to become part of a global movement for sustainable innovation. It acts as a catalyst for the much-needed change in the product landscape and helps to make the vision of a world in which all products are sustainable a reality step by step.
