Designer portrait - Guillaume Alan defines minimalist luxury on a new level

With his focus on aesthetic restraint, the French exceptional designer counts on the essence of things and the search for the essential

Guillaume Alan
Image source: Guillaume Alan Paris

"Simplicity is the highest level of perfection," said Leonardo da Vinci. In this sense, Guillaume Alan creates the connection between aesthetics and Minimalism.

By capturing projects as a whole, the designer brings architecture, Interior design and furniture in harmony with traditional French design. In his project "Kennedy" he built a Parisian luxury-Apartment in a magnificent 19th century building around.

A French couple lives in the apartment who are big fans of his work. The challenge for Guillaume Alan was to surprise the couple with a special design that creates a calm and relaxed atmosphere, the level of Star hotels as well as luxury villas and at the same time represents a place of joie de vivre.

living minimalist

Image source: Guillaume Alan

For the apartment on the top floor, with a panoramic view of the Eiffel Tower, the space and architecture have been completely reorganized. Light was extremely important for the architecture.

"Light creates architecture, it is thanks to light that walls, rooms and shadows exist."

Instead of the obvious wealth and far from trends, Guillaume Alan's approach to luxury lies in minimizing elements. His philosophy is above all to create calm and serenity. The way Alan defines spaces is very clear, characterized by strong lines, precision and proportions. The designer relies on custom-made furniture, a monochrome color palette and natural materials.

Accordingly, the light-flooded rooms of the Paris residence offer a skilful interplay between the finest natural materials such as wool, silk and soft leather. Complemented by carpets made of raw linen, floors made of brushed oak and natural marble. It is accentuated with bronze and brass as well as changing light and dark tones.

Guillaume Alan

Image source: Guillaume Alan

“Purity is an attitude to life. It's about restraint in architecture and elements, but about opulence in the spirit "

Traditional craftsmanship and authenticity also play a major role. Based on the legacy of talented craftsmen, products and textiles are tailor-made and handcrafted. The wool and cashmere collections, for example, are woven in mills in Scotland, silk, marble and leather traditionally come from Italy and the linen is from Belgium.

Materials, fabrics and colors can be found in all of Alan’s rooms and elements merge into one another. This creates the illusion of a greater sense of space and offers more scope for the design.

"This project expresses a minimalist poetry of space, an elaborate and highly precise process that creates a universe of serenity, calm and emotion."

Guillaume Alan

Image source: Guillaume Alan

Alan knows how to add subtlety and elegance by offering interiors and pieces of furniture that are restrained and based on luxurious architecture and finish. In combination with classic design, it takes minimalism to a new level and explores sophistication through calm and restraint.



Always informed about the latest lifestyle trends, architecture, design & interior, as well as current technologies around sustainability.

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