In dialogue with the Italian star designer Enrico Marone Cinzano - The Artful Association of design, aesthetics and sustainability
Source: Enrico Marone Cinzano
Enrico Marone Cinzano pushes boundaries in order to understand to what extent sustainable design changed society. Born into a dynasty of the Fiat family and vermouth distillery, Cinzano came up with aesthetics and as a child luxury in touch. However, the star designer defines true luxury as non-toxic, natural and sustainable LIFESTYLE.
After his award-winning ready-to-wear fashion line for Project Alabama, Cinzano began his journey to sustainable design. He aims to bring artistic design and nature into harmony. His works combine functionality, aesthetics, durability and local craftsmanship.
Coexistence of culture, sustainability and commerce
His first contact with sustainability was made by Enrico Marone Cinzano, co-founder of Project Alabama, where high-fashion garments were made by Quillt seamstresses in the US Alabama. A worldwide great success.
“The project is about the amazing artisans of the southern United States and for me it confirmed the coexistence of culture, sustainability and commerce. It introduced me to the concept of sustainable practices ”.
He then founded the Enrico Marone Cinzano collection, which focused on the design of ethical interior design. In his opinion, climate change results from a combination of wrong consumer behavior and the resulting waste.
"When I read that XNUMX% of the world's carbon emissions come from buildings and we spend XNUMX% of our time indoors, I knew I wanted to help create a healthy and non-toxic home."
Armchair made by hand in Italy, raw linen, cradle-to-cradle glass from the region, recycled wood, natural glue made from by-products of the food industry and partially recycled steel Image source: Enrico Marone Cinzano
His goal is to promote sustainability in a modern and aesthetic way. Products should be nicer, better and more efficient, and generate less waste. They should also be useful, durable and timeless. Today's homeowner values quality and design, but also the performance of the products must be right. His collections take equal account of all these points.
Sustainable design as a drive for conscious consumption
“We have to consume more consciously, but design is also very important. Because design is much more than just aesthetics. With creativity, high quality and durable products can be created. Design will also have to adapt to the limited resources. In the future, sustainable design is not an option, but a matter of course. "
For the longevity of his products, he finds regional materials from all over the world, such as wood, metal, glass and leather. Not infrequently, he scours junkyards and factories for unexpected treasures. With the help of local crafts, he creates artful and luxurious furniture. Handcrafted in Italy, USA, UK and China to the highest ethical and quality standards.
Craftsmanship is preserved for generations
"In the world to come, infused with artificial intelligence and robots, human skills and manual work are becoming increasingly important. Craftsmanship is impossible to replicate and it can transmit emotions in an increasingly automated world. "
Armadillo Credenza, expandable, hMade of recycled steel and local glass Source: Enrico Marone Cinzano
As a designer, Cinzano would like to remind people that handcrafted and luxurious furniture can be passed down from generation to generation. Although he never got a formal design education, he has a strong visual memory. He grew up in the architecturally pronounced cities of Italy, which he consciously internalized and self-educated. Nature is his guiding principle and the forms of his creations are created almost unconsciously.
"Nature is my ultimate teacher. I've never seen an unpleasant color scheme or a nasty shape in nature. "
In the future, products will not be experienced, not owned
"In the future, consumers want to experience products rather than own them. The fast pace of digitization will also lead us to value our low physical assets more. It means less is more. "
Marone Cinzano does not have a permanent studio or permanent residence. He spends his time between New York, London and Tuscany. His works are imposing and complex, which leave no one indifferent. He has managed to give sustainable design the necessary sex appeal, which it needs to look aesthetically and artistically.
Cinzano's quest for an environmentally conscious life is tireless. Interior design is just the beginning for him, especially in the real estate segment, he sees a lot of pent-up demand. He is currently working on a holistic project to create a home that is efficient, effective and as close to nature as possible.