These digital tools make the fashion business of the future more productive and attractive
Author: House of Eden
It is not just this year that digital tools are becoming more and more present in the fashion world. Virtual catwalks, digital marketplaces for supply chains or smart garments that measure the vital signs of the wearer, for example, have been on everyone’s lips for a long time. Despite this, there is still room for innovation - and the benefits they bring are unclear. Here you will find an overview of the current developments and areas of application of digital tools of the future.
- Smart Textiles
- Virtual Reality & Augmented Reality
The Metaverse is a kind of digital alternative to the real world. The users have the opportunity to come together digitally, similar to in reality. There they can, among other things, attend concerts, meet up with friends and colleagues and even do more mundane things like shopping. It is only a matter of time before the new generation of the Internet, also known as Web 3.0, gains a foothold in the world of fashion.
A few fashion companies are already using the Metaverse, for example Gucci, Nike or Lacoste. With the help of the Metaverse, the first digital fashion week even took place in February 2022. This year, at the end of March, another Metaverse Fashion Week took place in digital Decentraland.
2. Smart Textiles
So-called smart textiles offer the wearer various functions that simplify their lives or support them with other additional electronic functions. Such and comparable utensils have long been used in professional sports, for example undershirts that are worn under sports jerseys and collect various performance data. Smart textiles can also become indispensable in other areas of application.
In the medical field, they can detect germs and bacteria and make them visible using fluorescent lights. They are also able to measure pressure and temperatures, which is particularly useful for divers and in space travel. In addition, the high-tech products can also be helpful in everyday life, for example in the form of heated jackets, shoes or gloves.
ReCommerce refers to the recycling and revaluation of used or no longer required items and their resale. This trend was born as a result of the changed purchasing behavior of consumers, who are increasingly buying second-hand goods instead of new items.
From a financial point of view, this principle is particularly worthwhile for luxury goods, which can be sold at almost the original price due to the revaluation. But other products also benefit: This concept helps to ensure that fewer items end up in the trash and also reduces the CO2 emissions of companies that have to manufacture fewer new products.
4. Virtual Reality & Augmented Reality
Companies are increasingly using VR and AR for their digital marketing and user experience. For example, when buying glasses online, it has long been possible to try on the glasses digitally. So when shopping online, this helps customers to choose products they like. On the other hand, VR and AR tools also help designers.
Virtual 3D simulation eliminates the need for them to access physical models, ultimately allowing them to increase productivity and work more cost-effectively. Finally, they can wait to produce the actual clothing until they are happy with the digital model.