Care products free of critical ingredients - this is what the clean beauty trend stands for. Shampoos, creams and the like that you can use without hesitation.


Natural facial toners: Essentials of a sustainable care routine

Natural facial toners are the clean beauty hack for beautiful & healthy skin. Green trend or relevant mainstream development?  

Sustainable gifts for men: the 15 best ideas with style

Sustainable gifts for men: Here you will find the most beautiful ideas for every taste and type of man - unique, long-lasting and fair

Cleanical Beauty: How Much "Beauty" Can Our Body Take?

A new hype is emerging in the cosmetics industry: cleanical beauty! What is behind it and how sustainable are Cleanical Beauty products?

Natural hair dye: The better choice for Planet & Beauty

Hair coloring without chemical stress? No problem: natural hair dye combines conscious beauty care with environmental and animal protection 

Circular Beauty - This is how zero waste cosmetics work

The beauty industry is also addressing the great challenge of becoming circular with zero waste cosmetics

Refill solutions are revolutionizing the cosmetics industry

“Reduce, reuse, refill” is supposed to solve the packaging problem of beauty products

How a perfume dispels the clichés of the beauty industry

5 questions for Stefanie Hanssen from Frau Tonis Parfum about the problems of the perfume industry and why we need more tolerance and diversity Interview with Stefanie Hanssen, founder of Frau Tonis Parfum

Talk with Allon Libermann: The truth about powder-to-liquid products

“The problem in the care industry is not transparency, but ethics - brands like Forgo have to take responsibility to educate their consumers about sustainability” Interview with Allon Libermann, design manager of From Us With Love and co-founder of Forgo

Minimalist makeup collection for a natural look

A natural make-up set for more natural beauty - these 5 steps lead to the perfect minimalist look 

Zero waste sunscreen: This is how natural sun protection works

The skin is our largest organ - it is therefore particularly important to take a closer look when choosing sun protection and to choose sun cream made from natural cosmetics

Green hair care: Best vegan shampoos and conditioners

Hair care without a guilty conscience and with green power? Here is the list of the top brands for vegan shampoo without animal testing - 100% cruelty-free!

News: Aveda products are now vegan and cruelty-free

All Aveda products are now 100% vegan - High-quality cosmetics that are good for the people, animals and environment

Top brands and tips for zero waste shampoo

Washing hair with soap is trendy. We'll show you how to gently and gently clean your hair - without palm oil and plastic-free

Zero waste bathroom: oasis of wellbeing in the name of sustainability

Bathrooms are full of beauty and wellness products. However, these can only be really enjoyed if they can be used with a clear conscience. That works in the Zero Waste Bathroom

This is how a natural nail polish works for organic nails

What harmful substances are hidden in conventional nail polish, what does the "free label" stand for and what are the most beautiful brands for organic nails?

Green Glam: These are the trendiest ethical make up brands

Slowly but surely, the organic beauty trend has moved from niche to mainstream. We show 5 Green Beauty brands for natural beauty care

Green cosmetics - What is behind it?

Clean beauty, vegan, organic or natural cosmetics - these are the differences and these ingredients belong on the no-go list

Cosmetics without microplastics - These are the best natural cosmetic brands

Plastic is found in many beauty products these days. We show you how to easily recognize microplastics and cosmetics without microplastics with a glow factor

Clean beauty by law

Clean beauty is on everyone's lips. But what is behind this is not clear to many. In many countries, including Germany, cosmetics have to be “clean” by law. This means that some ingredients are banned here. In the USA, for example, this is not the case. Here the clean beauty label refers to the abandonment of certain ingredients.

It won't be cleaner

Critical ingredients are therefore not used in the composition of clean beauty products. These ingredients are one in clean beauty products absolute no-go: Cyclic silicones, synthetic fragrances, parabens, mineral oils, PEG, phthalates, oxybezone, sulfates, formaldehyde or even ethanol. In addition, the hair and face care products must not be tested on animals. So they are cruelty-free too.

Synthetic vs. Naturally

Clean Beauty is designed to help consumers make purchasing decisions. It doesn't matter whether the products are synthetic, natural or vegan. Synthetic ingredients can be just as sustainable and harmless as natural ingredients can be unsustainable and harmful.

This is how you recognize clean beauty products

Clean beauty products are intended to provide consumers with simple information and facilitate the purchase decision for cosmetics with a simple design. Certain seals on the products also indicate that they contain no questionable ingredients. These include the BDIH seal, which identifies 100% controlled natural ingredients, the CCPC seal certifies organically and sustainably produced cosmetics, the nature seal represents natural product compositions or the seal of the Natural Products Association, which identifies products that are not artificial Ingredients get along.