Cleanical Beauty: How Much "Beauty" Can Our Body Take?

A new hype is emerging in the cosmetics industry: cleanical beauty! What is behind it and how sustainable are Cleanical Beauty products?

Cleanical Beauty

Author: House of Eden

A new trend is emerging in the beauty world: cleanical beauty! In this article we discuss what Cleanical Beauty is, what the difference to Clean Beauty is and how sustainable Cleanical Beauty affects the body and nature.

Beauty is no longer just in the eye of the beholder. The reason for this is a new preoccupation with his body as a surface. Especially in times of social media, home office and video calls, your own appearance plays a far more important role than you think. It is therefore not surprising that there was an increase of 12,9 percent in the area of ​​aesthetic plastic facial treatments compared to the previous year. This shows a study the Association of German Aesthetic Plastic Surgeons.

Those who shy away from minimally invasive procedures with botulinum and hyaluronic acid treatments on their face usually look for and find alternatives in well-known body care products based on creams or lotions. But caution is advised, especially with anti-aging products with their firming active ingredients, because their ingredients are often a blessing and a curse at the same time. Although the effectiveness of these care products may be extremely high due to their chemical composition, the body and nature are exposed to unnecessary dangers.

Cleanical beauty trend

Clean Beauty as the predecessor of Cleanical Beauty

Conventional cosmetics are mostly made from a number of ingredients, which are so-called industrial chemicals. These chemicals are either synthetic chemicals or naturally occurring chemicals such as aluminum chlorides, parabens, plasticizers and emulsifiers. These have enjoyed a rather questionable reputation both in terms of health policy and environmental policy.

It is not for nothing that the European Union has the longest blacklist for cosmetic ingredients in the world to protect consumers, but also to protect flora and fauna from harm. These regulations tell the cosmetics industry exactly which ingredients are "clean" and can therefore be processed without hesitation. the Manufacturers this so-called “Clean beauty products“ expressly undertake to refrain from using questionable ingredients and animal testing. Unlike the natural cosmetic products however, chemical substances may be used here.

Cleanical Beauty shows: True beauty comes from inside and outside!

Not only the ecological compatibility of the care products that we rub on our faces, but also what we put into our bodies and how we treat them, has gained in importance for consumers in recent years. Therefore, the move from the chemical-free and ecological "Clean Beauty" trend to the "Cleanical Beauty" policy of some cosmetics companies is more than understandable.

Cleanical Beauty is a product category that brings together scientific knowledge from epigenetics, clinical studies and consumer studies. This is intended to generate and market a new awareness of our beauty care. From the "Cleanical Beauty" facial peeling, to day serums or nourishing facial oils, the product range is large, ecological and based on the latest dermatological findings from the laboratory, how our largest organ reacts to the active ingredients developed.

Cleanical beauty hype

Top Cleanical Beauty Brands

Manufacturers are facing greater challenges than ever before, because consumers expect not only highly effective products with clean ingredients, but also ethically and ecologically sustainable production. Whether “Clean Beauty” or “Cleanical Beauty” manufacturers like River Organics work to bring beauty and environmental awareness together by guaranteeing their makeup is cruelty-free and shipping it with compostable packaging.

Also the care products Dr. Hauschka follow this ideal and are of "NATRUE" certified. The manufacturers trust in the healing powers of nature and use 100% natural raw materials. Manufacturers such as Biotherm go one step further, dealing with the protection and conscious use of water and campaigning for it wherever they can. For example, Biotherm spent seven years researching for the "Waterlover" sunscreen to create UV protection that does not contaminate our waters.

The manufacturer also relies on pure and clear water Borlind cosmeticswho draw their water from their own spring. The highlight of the Börlind products is also a special ecological production. The family business only uses plants, herbal extracts and essential oils from ecological and controlled organic cultivation, which are produced without synthetic ingredients,

Cleanical Beauty from the laboratory or - what makes the difference?

First and foremost, consumers want solutions that are tailored to their specific needs. Therefore, offering cosmetics that have or claim medicinal properties makes perfect sense. Areas of application such as anti-aging, antioxidants, skin lightening, sun protection and protection against pollution will continue to be the main tasks of the cosmetics industry.

However, whether the hype surrounding "Cleanical Beauty" will be future-oriented depends above all on the environmental awareness of the respective manufacturer. This means that cosmetics brands have to focus not only on effectiveness but also more sustainability in all their products. However, this attention does not only apply to the ingredients, but also to the packaging. With this, cosmetics brands that focus on sustainability signal to consumers that they are socially aware through environmental protection. For consumers, avoiding animal testing in the laboratory continues to play an important role.

The future will therefore probably belong to the cosmetics manufacturers who can market a more ethical way of research and development with their product, as well as being able to guarantee biotechnological safety.


Always informed about the latest lifestyle trends, architecture, design & interior, as well as current technologies around sustainability.

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