The fur collar on the hood: A trademark of Canada Goose jackets - from this year on, however, on the way to CO2 neutrality, no more new fur will be bought
Source & Copyright by Canada Goose
Author: Lara-Sophie Buckow
- Canada Goose relies on natural materials without animal suffering
- In the future, fur will no longer adorn the brand's jackets
- Humanature as an approach to holistic change
Canada Goose jackets are best known for their look. Lined with down and the hood decorated with a protective fur collar, the jackets are the ideal companion for cold winter days. With the increasing interest of consumers about the sustainability of the products and animal welfare, the brand is now focusing on a holistic change.
Down and feathers without unnecessary animal suffering
The usage of down as thermal protection has long been criticized. It is a brutal way of obtaining materials that can also be artificially replaced in the form of polyester. However, the brand sees natural down as a renewable and therefore sustainable resource. As a by-product of the poultry industry, down has an 18 times lower impact on the environment and thus also on climate change compared to polyester feed.
The Life Cycle Assessment (LCA) by Long Trail Sustainability on behalf of the International Down and Feather Bureau confirmed this. The results show that, in contrast to polyester lining, down has a 85% - 97% lower environmental impact within the following 5 categories: human health, resources, accumulated energy expenditure, climate change and ecosystems.
Comparison of the environmental impacts of down and polyester, Quelle & Copyrigh by Long Trail Sustainability
Nevertheless, Canada Goose also recognizes that there are different standards for the production of down. That is why the brand commited itself to the Responsible Down Standard (RDS) in 2019. These ensure that the animals from which the down and feathers come from do not have to experience unnecessary suffering. In exchange with other brands, Canada Goose is working on expanding these standards and spreading them within the industry. The goal is to have Canada Goose 100% RDS certified by the end of 2021.
Fur collar: The Canada Goose trademark has been removed
Wild coyote fur from western Canada and the USA has adorned Canada Goose Parkas for over 50 years. But here, too, today's consumers are demanding more transparency in terms of sustainability and animal welfare measures. For this reason, the brand has been relying on the certification of its suppliers for a long time and actively combats the unethical treatment and breeding of animals.
Canada Goose now goes one step further. Initially, the brand announced in 2020 that it would only use recovered fur for its own products from 2022 onwards and at the same time end the purchase of new fur. That is why the brand initiated the Fur Buy Back Program to create more circularity within the life cycle of its own products.
Now, the brand announced to completely end the use of fur in any form by 2022. The purchase of new fur will be discontinued by the end of 2021. “Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that, ”commented Dani Reiss, President & CEO, Canada Goose.
Source & Copyright Canada Goose
New platform in harmony with nature
Canada Goose recently unveiled its most sustainable jacket to date, the Standard Expedition Parka. This jacket produces around 30% less CO2 and requires 65% less water in production compared to conventional Canada Goose jackets. At the same time, the brand also introduced the new lightweight jacket category: Cypress and Crofton. They are mainly characterized by the usage of recycled nylon. Like all other products from the brand, they come with a lifetime guarantee. A clear sign against Fast Fashion.
These steps are part of the Canada Goose platform Humanature. The philosophy behind it, is to act more in harmony with nature and to preserve it for future generations. The brand's commitment to design corporate management on the basis of environmental and social issues also includes the obligation to achieve CO2 neutrality by 2025 and to reduce emissions by 80%. This is achieved by using 90% preferred fiber and materials, so sustainable alternatives to conventional materials. The packaging should also consist entirely of sustainable solutions by 2025.
The fashion industry in transition
Canada Goose follows other big brands like Stella McCartney or Burberry as a clear sign in the fight against climate change and for a more sustainable fashion industry. With ambitious goals, collaboration and investments in research and development, change is possible. It remains to be seen which brands will follow suit and increasingly set accents for holistic progress.