Collaboration

When two brands or personalities team up, they often create something great. Exclusive collaborations are becoming more and more common in the fashion and lifestyle industry. Here we show you collaborations with great impact.

News: Sportswear collaboration with resale program "Choose to Give Back"

Together with the second-hand platform thredUP, adidas has started a circular initiative: "Choose to Give Back"

News: Prince William awards the world's first Earthshot Prize

With the Earthshot Prize, Prince William is launching a 10-year plan to restore the health of our planet

Sponsoring Sustainability Events - Greenwashing or Commitment?

Sponsoring sustainable brands and events is becoming more and more popular - but why? We discuss whether it is greenwashing or whether it is making a real contribution

News: Nike is commercialises AirCarbon biomaterial for CO2 reduction

Nike is collaborating with biotech company Newlight Technologies to reduce its carbon footprint by using the biomaterial AirCarbon

Gamified Luxury puts users in a parallel universe

Gamification creates a new world of fun, technology and profit - everything about the new attraction and how the trend can be used for positive development

Tomás Saraceno x Maison Ruinart: AR Art in the rhythm of nature

Declaration of independence for fossil fuels: Tomás Saraceno's “Movement” installation for Ruinart brings sustainability, art and AR technology into harmony

Large impact on GDP expected by 2050 due to global warming

A loss of up to 18% in global GDP could be recorded by 2050 if global temperatures rise by 3,2°C

News: Drake on the way to climate neutrality with Startup Aspiration

World-famous musician Drake is rising as an investor and collaboration partner at Aspiration, a Los Angeles startup specializing in sustainability and financial services

News: Reform the Future - Frankfurt Fashion Week meets SDG Summit

For the first time, the Frankfurt Fashion Week and the Sustainable Development Goals (SDG) Summit took place from July 05th to 09th, 2021. We were there and learned what the future of the sustainable fashion and textile industry will bring with it.

News: Adidas x Allbirds co-creation for the lowest-emission sneaker

 Collaboration instead of competition is the name of the game at Futurecraft.Footprint - the sneaker with the lowest CO2 footprint to date

News: LVHM x Google Cloud Promotes AI-Based Luxury Experiences

Innovation launches for luxury synonym - In its latest collaboration with Google Cloud, LVHM shows how AI and cloud-based solutions promote new luxury

News: Evian (re)new perceptible water bubble designed by Virgil Abloh

Less plastic, more design. Once again Evian and Virgil Abloh have redesigned the future of sustainable water consumption. Read everything about the Evian (re)new here

Let's Flip - when the community decides on sustainable flops

Investigative journalism with the integration of the community for a better future - here we explain how the online magazine Flip works

New European Bauhaus: The Green Deal for NextGenEU

The German Design Council is a partner of the “New European Bauhaus” - a creative, interdisciplinary initiative of the European Commission to promote sustainability

Digital platform connects change makers and supporters worldwide

"As humans, we are so powerful when we come together - it only takes a few hundred people to literally change the world" Interview with Nina Siemiatkowski, Founder Milkywire

Piñatex, Lino or Mylo - What is vegan leather and the innovation behind?

Fashion brands are currently leading the way: bags, shoes and clothing made from pineapples, palm trees and mushrooms - everything about the innovative leather alternatives

Sustainable outdoor brands - this season's must-haves

Climbing, skiing, surfing or hiking - outdoor clothing is a must have for leisure time - here is the top 10 for sustainable outdoor brands

News: Hermès launches Victoria travel bag made of mushroom-based “leather”

The high-fashion house Hermès, known for its exclusive leather goods, is breaking with tradition and, in cooperation with MycoWorks, is launching a bag made from lab-grown mycelium

What we can expect from the future new work culture

A shift in values ​​towards collaboration, creative solutions and agility will result in the humanisation of future work

News: Evian x Virgil Abloh to continue their sustainable commitments

Evian x Virgil Abloh stands for sustainable & innovative design as well as creative projects with a positive impact. In 2021, the duo will launch their first recycled plastic bottle

News: Y / Project launches sustainable "Evergreen" collection

 The "Evergreen" Capsule Collection by Y / Project consists of the most popular parts of the Parisian label. Produced sustainably to promote environmental protection

Atelier Swarovski focuses on sustainability

The Oscar winner Penélope Cruz is bringing out a sustainable collection with the traditional Atelier Swarovski

A collaboration brings together knowledge from two sides

When two brands come together, they can share their know-how and use it for a positive impact. And not only that: through co-branding, you can significantly increase your target groups.

The hype about limited editions

Many brands live from the exclusivity of individual pieces. The lower the number, the higher the price. Limited editions encounter countless interested parties regardless of the industry and thus create a real hype.

Luxury meets streetwear and sustainability

For a long time, the luxury industry found it difficult to establish itself in the streetwear market. But more and more often they cooperate with other brands in order to create something new and to gain a foothold there too. Both areas share a penchant for exclusivity and limited editions.

When sustainable brands meet exciting partners

Sustainable brands also cooperate time and again with exciting companies and personalities. For example, designer Stella McCartney cooperated with Adidas for a vegan shoe collection. As a result, sustainable consumption can reach a broader mass and gain popularity in a wide variety of target groups.