A collaboration brings together knowledge from two sides When two brands come together, they can share their know-how and use it for a positive impact. And not only that: through co-branding, you can significantly increase your target groups.
The hype about limited editions Many brands live from the exclusivity of individual pieces. The lower the number, the higher the price. Limited editions encounter countless interested parties regardless of the industry and thus create a real hype.
Luxury meets streetwear and sustainability For a long time, the luxury industry found it difficult to establish itself in the streetwear market. But more and more often they cooperate with other brands in order to create something new and to gain a foothold there too. Both areas share a penchant for exclusivity and limited editions.
When sustainable brands meet exciting partners Sustainable brands also cooperate time and again with exciting companies and personalities. For example, designer Stella McCartney cooperated with Adidas for a vegan shoe collection. As a result, sustainable consumption can reach a broader mass and gain popularity in a wide variety of target groups.