News: Gucci promotes environmental protection through "Gucci Off The Grid"

Gucci launches sustainable collection made from regenerated ECONYL®, pushing ahead with its 10-year sustainability plan

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Source & Copyright by Gucci

Author: House of Eden

  • Gucci launches its new, sustainable collection Gucci Off The Grid
  • Gucci Off The Grid is the first collection of the Gucci Circular Lines
  • The collection focuses on environmentally friendly materials

With Gucci Off The Grid, the luxury label once again proves that environmental protection is an integral part of the company's philosophy. Back in 2018, it published the Gucci Equilibrium digital platform to transparently communicate all its sustainability goals, where it announced a target to reduce its CO2 footprint by 40% by 2025. The project focused on innovative circular economy processes, zero waste strategies, and regenerative practices. Methods that are now being used at Gucci Off The Grid. And thus proof that the Italian high-end label is conscientiously pursuing its sustainability strategy around the environment, people and innovation.

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Gucci Off The Grid

Sustainable and new, Gucci Off The Grid is the first collection of the Gucci Circular Lines initiative to promote the circular economy. This puts recycled, regenerated, ecological as well as sustainable materials in focus and thus aims to promote an environmentally conscious lifestyle and minimize CO2 emissions. A clear sign that premium goods with the highest standards of design, aesthetics and quality can go hand in hand with sustainability.

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Gucci relies on innovative regeneration processes

More and more brands in the high-end segment are turning to the material ECONYL®. The reasons for this are its functionality and its unbeatable environmental balance. And Gucci has also chosen the material for its sustainable collection. ECONYL® is a 100% recycled and sustainable nylon fiber, which is manufactured using an innovative cleaning and regeneration process. As soon as products made of the material are no longer usable, they can return directly to the regeneration system.

While ECONYL® thus promotes the circular economy, a look at the yarn's environmental balance sheet is also impressive: during production, 57.100 metric tons of CO2 emissions are saved compared to traditional production methods. In this way, supposedly useless nylon waste is transformed into high-quality products that are resource-efficient, climate-neutral and holistically sustainable.

Respect for the environment and people

The collection aims to create more awareness of the responsibility that each individual has towards the environment and their fellow human beings. Consisting of genderless shoes, luggage, accessories and ready-to-wear pieces, the collection is thus meant to empower anyone who is on a journey - whether spiritual or literal. At the same time, it is also a reminder that our planet must be treated with respect and that eco-friendly practices should be the leitmotif of many actions.

Classic Gucci design, new sustainability values

While the entire product range is made of either ECONYL® or other recyclable, biodegradable materials, the high-end label remains true to itself in terms of design: the classic "GG" jacquard adorns the sustainable designer pieces. Here, the bag assortment ranges from a backpack, modern belt bags, shoulder bags and a duffel bag. Available in glossy black, orange and yellow, each is finished with a black leather tag and gold embossed Gucci logo.

Gucci Off The Grid

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The pulse of the times also continues in accessories: purses, mini bags, bucket hats and baseball caps are in classic jacquard design, but represent modern values of sustainability and streetwear. When it comes to shoes, the Gucci Tennis 1997 sneaker is enjoying a revival. In both high and low-top versions, Gucci's ready-to-wear range includes two sustainable sets of matching track jackets and pants.

Blast from the Past

In the creative design process of the ready-to-wear sets, creative director Alessandro Michele was inspired by Gucci's past. Shell suits were already popular among the fashion giant's customers in the 1980s and 90s. Today, when they are experiencing their renaissance, they can be worn either separately, as a uniform one-piece or as a mix & match. The pieces can be effortlessly combined with each other. And also as a casual everyday look.

Between sustainability & streetwear

In terms of design, the luxury brand also relies on the classic "GG" jacquard for its tracksuits - either plain in black or a little more exciting in orange. Elastic cuffs, silver buttons, zippers and large pockets round off the look. Since Gucci brings both the sustainability and the streetwear trend in line, the hype around the new it-pieces is no surprise shortly after their launch.

Gucci

Source & Copyright by Gucci

To celebrate the launch of the sustainable collection, Gucci has integrated a special feature into its app. Here, users can test their knowledge of the collection as well as the circular production processes. Those who get it right can build a virtual tree house and even unlock a background for social media.

 

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