Puristic minimalism by Alix Lawson

Historic classicism meets modern minimalist furniture - The creation of elegant restraint

set up minimalist

Alix Lawson, the British exceptional designer, had the award-winning office for at the age of 23 interior design Lawson Robb founded and directed. In 2018 she founded the new Interiors lifestyle brand Alix Lawson. Her style stands for clear lines, simplicity, texture and timeless design.

Minimalism is the trend for 2020: With us, Alix shows how you can stylishly introduce minimalism into yours Home bring.

minimalist living

My 4 insider tips for a minimalist furniture and living spaces

1. Tone on tone

Use colors tone on tone. This is one of my favorite methods for designing minimalist spaces. Because it is an easy way to give the living room rest.

We recently used this technique in our Notting Hill project by overlaying neutral tones. With the help of different textures as well as materials we have increased the depth of the tones, for example by marble plaster on the walls.

2. Less is more

Regardless of how much space is available, always pay attention to a small number of furniture. Start with a statement piece, such as a bespoke sofa or coffee table, and design your living room around the object. This will prevent the room from being filled with unnecessary furniture.

set up minimalist

3. Try out the room divider

Room walls or panels can create optically essential “living zones” in an open space. This creates an inviting living room that does not compromise on minimalist aesthetics.

4. Lighting is everything

In my opinion, light is a very important decorative element to create an atmospheric ambience. Because different light sources create an atmospheric room climate. Variation is essential, for example through lamps, wall lights or built-in lighting in furniture.

Sometimes this aspect is neglected by preferring more striking decorative accents. We therefore love hidden lighting in our projects, as it gives the rooms a “glow effect” and makes our minimalist design look even softer.


Interior design trends for 2020


A real industrial and cultural movement towards simplicity can already be seen. Luxury transforms more into a Wabi-Sabi-oriented approach: with the return to more appreciation and care, as well as less consumption, but local and natural sources of supply and materials.

The step towards simplicity and natural minimalism is a reflection of our new zeitgeist.


set up minimalist

Linen, rattan, stone and other natural materials now seem to be the highest authority when it comes to interiors.

Specifically, beautiful white backdrops for interiors. To find this a beautiful white color or texture so that your furniture, works of art and accessories stand out and speak for themselves.

The trend of disposable fashion, art and style has come to an end. People are returning to a more timeless approach with high-quality minimalist furniture.

I personally work with artisans and artists to create unique pieces. People prefer fewer, but more special pieces with a longer lifespan. Personally, I never really felt connected to the concept of tradition, but I am constantly reinventing my own routine and rituals.

Wanderlust as a source of inspiration

I mainly get my inspiration from nature. I grew up in Australia, where interiors and exteriors mix constantly and nature is at the heart of what we do.

Days on the beach with a view of the sea and the wide sky have greatly influenced my design approach. I have always had a slight nomadic spirit and traveling is my favorite hobby.

The mantra: life and peace

Kenji Yoshida's works have a special place in my heart. My mother worked with him a long time ago and he had such a special spirit. Japanese minimalism is therefore one of my greatest inspirations for design.

Kenji was also the first living artist to receive a solo exhibition in the British Museum's Japanese galleries. He was and is a true icon and I have always loved his mantra: life and peace.

My next steps

My next step is to create a lifestyle brand. That is why we are currently working on our extension to product design, which should reflect the aesthetics of our studio. My vision is to give as many apartments as possible with my personal minimalist touch.


Always informed about the latest lifestyle trends, architecture, design & interior, as well as current technologies around sustainability.

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