Megatrends define as well as change the lifestyles of generations: digitalisation, artificial intelligence and globalization - to name just a few. We show you the megatrends of the future and perspectives on the ways in which they will transform our lives forever.
Initiative Zero100 promotes collective redesign of digital supply chains
The climate initiative has set itself the goal of radically reducing CO2 emissions in the supply chain through cross-industry digital solutions
Sustainability and innovation dominate Milan Design Week
Salone del Mobile.Milano 2023 shows how creative design and sustainability can stand side by side on an equal footing
Quiet Luxury: Classic look or discreet consumer hype?
The quiet luxury phenomenon is causing a stir and is being hyped as the next big trend, but not everyone is jumping on the bandwagon
IPCC outlines measures for a sustainable future worth living in
The IPCC report marks an urgent turning point: the need for action to protect the climate has never been greater and solutions more readily available
Gensler Design Forecast: Trends in a New Era of Human Experience
Design becomes the engine for sustainability, inclusion and community - everything about the metatrends of the Gensler Design Forecast
Cleanical Beauty: How Much "Beauty" Can Our Body Take?
A new hype is emerging in the cosmetics industry: cleanical beauty! What is behind it and how sustainable are Cleanical Beauty products?
New Norms: What crises and digitization mean for luxury brands
Sustainability, Metaverse and Web 3.0 determine the reinvention of the luxury industry - Simon Owen on trend-setting synergies Interview Simon Owen, Partner & CEO of Anomaly Berlin
Woke Washing: Is Diversity the New Tool for Image Promotion?
First green washing, now woke washing? Why brands communicate their commitment to socio-political issues - even without real values behind them
COP27: Climate protection as a question of social justice
The threat of climate change no longer allows compromises in terms of social and ecological sustainability - this is what the COP27 demands
Action instead of rhetoric: How to implement purpose in companies
Purpose is more than just a statement. Why companies usually only implement it in communication and how messages become actions
Green Future Club celebrates its anniversary: 10 years Green Product & Concept Award
The application phase for the Green Product Award and the Green Concept Award 2023 is underway - this is what the organizer Green Future Club is planning
How diversity management mobilizes the entire employee potential
In an interview, organizational consultant Astrid G. Weinwurm-Wilhelm talks about diversity management and its added value for companies
Vogue Next: The future is built on sustainability & inclusion
All the highlights and trend-setting trends of the VOGUE NEXT conference on ecologically and socially sustainable development
Top Food Trends 2023 under the sign of conscious enjoyment
Food Trends 2023: A change in the food industry towards more sustainability and locality, regenerative foods and classic dishes interpreted vegan
Sustainability Communication - Green Marketing or Greenwashing?
Sustainability communication as an indispensable tool to strengthen the corporate vision
These are the top retail trends for 2023
The latest retail developments – these are the top retail trends for 2023
Sustainable logos: The new status symbol of conscious fashion brands
More and more brands are modifying their brand symbols and launching sustainable logos as an expression of their commitment - but what does that mean?
Valuetainment - The transformative power of entertainment
The entertainment of the future has social and planetary relevance
How the innovative start-up Occtopus playfully improves the future
Anja Höbel about Occtopus and the potential to reduce unconscious prejudices in children for more diversity, equity, inclusion & belonging Interview with Anja Höbel, founder of "Occtopus"
Stella McCartney unveils first mushroom leather bag as part of SS22
The sustainable and vegan luxury brand launches the first handbag made from vegan Mycelium leather
Fermentation as the most important and exciting cooking trend of 2022
Koji, kimchi and co. are making fermentation a trend again because of their health-promoting properties
Event: Green Product & Concept Award 2022 honors innovative product designs
The competition for a greener future with sustainable and innovative product ideas - new this year is the MCBW exhibition and the Green Future Club
The Dematerialised and Lukso Co-Founder on the New Creative Economy
The marketplace for digital fashion NFTs and the blockchain technology behind them are challenging the traditional fashion industry In an interview with Marjorie Hernandez, co-founder The Dematerialised and Lukso
Contemporary fashion platform NJAL breaks with old conventions
NJAL founder Stefan Siegel about the problem of the fashion system, his Zalando partnership and the future of fashion In an interview with Stefan Siegel, founder of Not Just A Label
Water-free cosmetics promise health for skin and the environment
Clean Beauty Update: Are anhydrous cosmetics the sustainable solution for clear skin and a clean planet?
Study shows how people think about technology and sustainability
The Bosch Tech Compass shows how globally people think and feel about technology.
Resale platform unites circular fashion and new luxury
How the Managed Marketplace for pre-loved designer fashion offers sustainable answers and solutions for consumption In an interview with Cécile Wickmann, founder Rebelle
Planthroposcene Trend - Living in an Urban Jungle
What is Planthroposcene? A plea for nature to move into contemporary interiors for a better quality of life
Brave New World: Is the Metaverse bad for the environment?
Technologies such as VR, gaming, crypto, blockchain and NFT are now uniting in the digital metaverse – how sustainable is the hype?
News: German Design Award 2022 celebrates 10 years of visionary design
On the occasion of the 10th German Design Award 2022, the German Design Council honours the winners and their design innovations in an exhibition at the MAK Frankfurt
The Future is Now - 3D design innovation is revolutionizing fashion
The exceptional Austrian designer Julia Körner talks about the future of 3D printing as a combination of design, innovation and sustainability In an interview with Julia Körner, founder of JK Design
Go Veganuary - Meatless campaign turns out more successful than ever
How Veganuary makes vegan nutrition more attractive for the masses and even brings large companies to new dishes
Future journey of the automotive industry to the station sustainability?
6 questions to Prof. Dr. Stefan Bratzel, Head of the Center of Automotive Management, on the sustainability of mobility In an interview with Prof. Dr. Stefan Bratzel, Director Center of Automotive Management
News: Winners of the German Design Award 2022 prove innovative eco design
For the anniversary, the winners of the German Design Award 2022 show innovation, sustainability & aesthetics with pioneering projects
Futurefood Algae: The innovative alternative from the sea
Surprising food alternatives made from algae - In Food Valley, edible solutions are cooked for a sustainable food industry.
A club opens up new perspectives through creativity, innovation and collaboration
Together with art, science and entrepreneurship, “lobbying for nature.” In an interview with Johann Haehling von Lanzenauer, founder of the Arts & Nature Social Club
How sustainable are investment strategies with ESG investments really?
Why banks invest in climate-damaging projects and whether ESG systems can be the solution
Talk with Allon Libermann: The truth about powder-to-liquid products
“The problem in the care industry is not transparency, but ethics - brands like Forgo have to take responsibility to educate their consumers about sustainability” Interview with Allon Libermann, design manager of From Us With Love and co-founder of Forgo
Iconic Awards 2022: The trend barometer for sustainable interior
In 2022, the German Design Council will continue to promote and honor new solutions and sustainable design with its Iconic Awards: Innovative Interior
Welcome to the Babylon of EV charging - can this be sustainable?
The infrastructure of new mobility concepts must move away from insular thinking towards economically efficient, ecologically sustainable and socially fair standards. Column by Prof. Nikolaus Hafermaas, Graft Brandlab
News: According to Kering, animal fur no longer has a place in the luxury industry
Kering continues its sustainable commitment by introducing a fur-free policy for all its labels. As of 2022, no house of the luxury group will use animal fur anymore
The future of country life - Deurbanisation modernises the province
Deurbanization: Hardly audible, but shaping the future in the countryside is bringing noticeable changes - also in the city.
News: Nike is commercialises AirCarbon biomaterial for CO2 reduction
Nike is collaborating with biotech company Newlight Technologies to reduce its carbon footprint by using the biomaterial AirCarbon
From linear to circular - BMW Group presents the i Vision Circular
This vision vehicle is created according to the principles of the circular economy throughout the entire design, development and manufacturing process
Sustainable materials - new standards for the textile industry
More and more companies are focusing on sustainable materials, material innovation or preferred fibers and materials
Event: IAA Mobility - realignment for future mobility
IAA Mobility aims to become an international mobility center, with sustainability playing a stronger role
Berlin Fashion Week becomes the place for sustainable fashion
Berlin Fashion Week gives young, sustainable labels and talents an international stage and puts sustainability at the forefront
Event: Glocal Changemaking - 202030-The Berlin Fashion Summit
The digital conference is a partner of the Berlin Fashion Week and promotes the transformation to a sustainable fashion industry
How digital disruption can promote sustainability
Digitization as a solution for a future-proof luxury model - these are the game changers in the industry
Clean Meat: This is what the meat of the future will look like
Laboratory meat is considered to be the meat alternative of the future. But what exactly is so-called clean meat and can it actually replace conventional meat?
Is Digi-Couture the future of sustainable fashion?
In the age of technology, digital fashion is perhaps the answer to the necessary change within the fashion industry. Interview with Michaela Larosse, Head of Strategy at The Fabricant
Gamified Luxury puts users in a parallel universe
Gamification creates a new world of fun, technology and profit - everything about the new attraction and how the trend can be used for positive development
Mobility trends 2022: Changes under the sign of the automotive reset
Mobility Trends 2022: Digitalisation, drive alternatives as well as inclusion and diversification are the focus of mobility trends
Time to Shine: 6 future trends in the jewelry and watch industry
With a State of Fashion special edition, BoF and McKinsey show 6 disruptive trends that will shape the jewelry and watch industry until 2025
Blessing and curse - Revenge shopping is bringing back the "Roaring Twenties"
Human numbers in metropolitan regions and record sales paint the current picture of the fashion landscape - but how sustainable is the post-Covid consumerism?
Aging as an opportunity for intergenerational design
Nikolaus Hafermaas calls for sustainable cultural change and shows why intergenerational design is more than a mere design concept. Column by Prof. Nikolaus Hafermaas, Graft Brandlab
How sustainable and healthy are plant-based milk substitutes really?
Not using animal products is considered environmentally friendly and healthy, but is that true? Here is the life cycle assessment of milk alternatives in comparison
Sustainable design combines aesthetics and responsibility
Young designers combine modern concepts with sustainable criteria and more and more traditional houses are following suit - welcome to the new perfection!
Food trends in 2022 are all about "The New Normal"
Food Trends 2022: A change in consumer behavior towards more sustainability and locality, the e-food movement and everything about post-Covid gastronomy
The future of urban cities: Empathic buildings and intelligent mobility
Prof. Nikolaus Hafermaas, Managing Partner Creation of the Berlin agency Graft Brandlab, on the sustainable development of architecture, urban planning and mobility By Prof. Nikolaus Hafermaas, Graft Brandlab
Luxury thinking: What makes luxury brands resilient and their future success factors
Editor-in-chief of Luxury Tribune, Cristina d'Agostino, talks about new creativity in the luxury market
Sustainability Gap: BoF benchmarks largest fashion company's sustainability performance
The Business of Fashion sustainability index measures the sustainability gap and sets new standards for fashion groups
Is the current NFT Art Boom bad for the Environment?
The hype about crypto art has triggered a climate controversy due to the supposedly high energy consumption - but there is hope for a green crypto development
Event: Green Product Award 2021 honors innovative product designs
The competition for a greener future with sustainable and innovative product ideas
Why inclusion & diversity are essential for holistic success
While the pandemic poses an additional problem of inclusion, diversity strengthens companies in times of crisis. We show implications for successful diversity management
Future of luxury: The market for insurgent cultural and creative excellence
The luxury industry will undergo a drastic transformation by 2030 - luxury trends bring meaning and dynamism to the fore
7 popular learning apps that make you smarter
From languages to meditation to classic brain training: Here are the hottest learning apps to get smarter
Lutz Dietzold, CEO of the German Design Council, on sustainable design
"Sustainable design ensures long-term corporate success and is accessible to everyone" In an interview with Lutz Dietzold, CEO of the German Design Council
News: "All Eyes On" - The digital format of the German Design Award 2021
This year, the winning projects of the German Design Award will be presented by the German Design Council in a new online framework.
Innovative food start-ups are changing the food industry
These innovative food start-ups address the problems of the food industry and improve the future of the food supply
Hippie, chic and something different: The Boho Style at Home
Natural colors, different materials and textiles for an imperfect look: the boho style
Luxury Institute: Edge AI is the future of personalized luxury
Edge AI is a dramatic breakthrough, reshaping machine learning privately, personalized, and secure. Discover what's behind it By Expert Milton Pedraza "Luxury Institute"
Purposeful Luxury - Lifestyle in times of the corona pandemic
The time of opulent luxury is over. Today luxury is more inclusive, more conscious and more positive. Welcome to the world of purposeful luxury by expert Julia Riedmeier "Neo Luxury"
Wabi Sabi: Harmony through imperfect purism
Wabi Sabi represents the joy of clarity, the reflection on the essentials and the recognition of perfection in something imperfect. Discover the Japanese tradition, which has aspired to be a trend
Detox tea: An effective herbal cure for everyone?
You want to support your body through detoxification and get get rid of annoying water retention? Discover how easy this can be with detox tea!
Access as luxury - Soho House and Co are redefining exclusivity
The concept of luxury is changing. Members-only clubs show that luxury today means access, exchange and community
Cutting consumption: Less consumption, more quality of life
Simple and yet luxurious - is that possible? Discover ways to forego or reduce consumption without having to restrict yourself
The definition of luxury is changing: Ideal values are outperforming overconsumption
Luxury has long ceased to mean wasteful consumption. The new definition of luxury revolves around values and responsibility
Top 6 brands for augmented reality shopping experiences
We show 6 examples of how brands implement the augmented reality trend and thus set new standards in terms of innovation
These 6 sustainable food trends make 2021 a pleasure
Whether hyper regional, virtual dining or zero food waste, these food trends 2021 are not just about taste, they are also sustainable
Awaycation vs. Staycation - vacation in times of coronavirus
The world wants to move again. But what will tourism look like in the future? This is shown by the three travel dimensions Awaycation, Staycation and digital Wandering By Expert Julia Riedmeier "Neo Luxury"
Artificial intelligence and its advantages for fashion
AI in fashion modifies shopping for customers and manufacturers. That's what the Artificial Intelligence trend is all about
Cocooning 3.0 - When the inside becomes the new outside
In the reinforced home office, borders between private and public are blurring. The learned separation of living spaces dissolves. What effects does this have on rooms and furniture and how long does the cocooning wave last? By expert Julia Riedmeier "Neo Luxury"
Corporate Social Responsibility: Top Sustainable Companies 2020
Again this year, companies worldwide were ranked in terms of their CSR. Denmark leads the field of sustainable business practices in the CSR Ranking 2020
Luxury landscape in times of the COVID-XNUMX pandemic - The Next Normal
What is the next normal in the luxury landscape during and after the Corona crisis and how are the trends changing? A big bang for the benefit of agile, digital, sustainable and social business models By expert Julia Riedmeier "Neo Luxury"
Smart infrastructure and city life - More quality of life through technology
The promise of the Smart City: quality of life, environmental protection & efficiency. We show which challenges have to be solved in a smart way
Gen Z calls for new standards for brands in times of COVID-19
To emerge stronger from the crisis, brands have to adapt to Gen Z's wishes. A growing group of buyers in transition is demanding transparency and social values
Digitization and Corona: How Covid-19 accelerates the digital future
COVID-19 makes digital networking more important than ever. We show the importance of digitization due to Corona
Best of superfood list - we show which food is really great
Clarity with our superfood list - the megatrend is global but also local
Clean eating recipes - Here's your 3-day detox plan
Three days are enough to deacidify the body and bring it back into balance. We show you how to do it and suitable clean eating recipes
Architectural design and new standards for sustainability
Setting signals where they are created - this is what the British architecture firm does with its sustainability manifesto
Sustainability #1 - Fashion Megatrend 2020
The study “The State of Fashion” shows the fashion megatrend 2020 “Sustainability # 1”: The growing need of consumers for more sustainable products - even in times of the Black Swan Event
Ethical Home Design - Amazing brands for your home
Ethical Home Design stands for stylish and fair home accessories which are handmade, free of chemicals and from natural raw materials
Eat natural foods with the Planetary Health Diet: A concept for the health of the planet and all humans
The Planetary Health Diet shows how nearly 2050 billion people can eat healthily and sustainably by 10
Fit for March with the 10-Step Easy Detox Plan
Spring is approaching - Detox your body easily with our 10-point Easy Detox Plan over the weekend
Green cosmetics - What is behind it?
Clean beauty, vegan, organic or natural cosmetics - these are the differences and these ingredients belong on the no-go list
NEO Luxury 2025 - trend study announces the new era of the luxury industry
The study of the Luxury Business Report shows how luxury and sustainability go together in the future
Electromobility - quantum leap or hype?
A fictional dispute between our editors, in which two opposing points of view are prepared in an abstract and fact-based manner - pro and con
Pantone's Color of the Year is "Classic Blue"
In 2020, Pantone is banking on a classic: "Classic Blue" is the color of the year. The color embodies calm, simple elegance and timelessness
Unu-E-scooter: Sharing is the future model of urban mobility
Private scooter sharing simplifies life in the city
Neo-ecology - the most important megatrend of our time
Neo-ecology is the megatrend that will shape the 2020st century like no other: environmental awareness is transformed from an individual lifestyle to social movement. Sustainability from the consumption trend to the economic factor
6 sustainable fashion trends transform the fashion industry
The fashion industry must become more sustainable, that's what more and more consumers are demanding. These 6 sustainable fashion trends show how this can be done
Wine and chocolate - the couple for a special taste experience
Wine and chocolate, two premium luxury foods meet and combine to create a taste experience. We show which Fairtrade chocolate goes with which organic wine
Mobility of the future - these are the four megatrends
Mobility plays a central role in our society. Four innovative concepts meet today's challenges and point the way to future mobility
Circular economy - a concept from nature secures our future
Circular economy is currently the most sought-after concept for a sustainable future. About a concept that brings together continued prosperity and the preservation of resources
Zero Waste Influencer - Our international top 6 and their insider tips
A life without waste - this is what the Zero Waste movement stands for. Even if it sounds almost impossible, everyone can make a contribution and reduce their own waste - and do something good for the environment
100 years of Bauhaus and the nationwide expedition
In the almost 14 years of its existence, the Bauhaus revolutionized creative and artistic thinking. The big anniversary will be celebrated nationwide in 2019
Groundbreaking changes in the luxury industry
According to Bain & Company, disruptive trends are set to radically change the landscape in the luxury market and create new values
Yoga for everybody - the ultimate guide
Yoga exercises give strength, muscles are built and mobility is promoted. Body & mind are in balance
Coexistence of humans and artificial intelligence
A revolution is to be expected that could completely change our everyday life. Artificial intelligence harbors an immense number of opportunities, but also certain risks
Morning rituals for more success in everyday life
Increased productivity, inner peace and clear structures accompany people with regular morning rituals through a successful working day
10 skills to succeed in 2020
The world is constantly changing. The World Economic Forum shows which top soft skills will be in demand in the future
Electromobility - A look behind the scenes
The market for electromobility has continued to grow rapidly, with around 3 million cars sold in 2020. But what are the drivers and how green are e-cars really?
Smart farming: drones & robots in the countryside
Agriculture is a leader in digitization. Agriculture 4.0 and smart farming are the headings of modern data-based concepts
Megatrends: sustainable & fundamental future visions
Individualization, urbanization, globalization and artificial intelligence are some of the megatrends that are currently influencing our world, determining lifestyles and changing our future forever. Unlike trends, megatrends have a lifespan of several decades. In this way, they shape our society fundamentally and sustainably, contrary to brief currents.
Whether science, technology, politics or culture - megatrends encompass all areas of society. For this reason, they influence the way of life on the micro and macro level. Because they are so relevant to every individual, company and society as a whole, we show which megatrends define our future.
Megatrends as constants of change and determinants of the future
Current studies on megatrends from IT to the fashion industry, as well as expert interviews and reports, illustrate here the direction in which our planet is developing. Important drivers are technical progress, socio-economic, ecological and individual needs. These develop especially in the context of individual generations and manifest themselves in megatrends. We present here which ways of life will prevail in the future.
Megatrend # 1: sustainability
Even if some megatrends have been around for a long time and have been framing the slow change of a society for some years, the constants of change become particularly relevant at certain times. In view of the urgently needed environmental protection, we highlight one of the most important megatrends: sustainability. You can find everything about how sustainable living can lead to a positive future and which other trends can be reconciled with it here.