NEW LUXURY
New Luxury stands for the stories behind things. This modern luxury is no longer defined solely by a high price, but rather it is about the actual added value of a product. New Luxury buyers form intellectual & emotional bonds with the selected brands. We show which companies follow this approach.
APX - A revolutionary application example for Edge AI
The Luxury Institute announces the introduction of its new technology platform for the application of Edge AI: Here is the Advanced Personalization Xchange Platform By Expert Milton Pedraza "Luxury Institute"
The most beautiful furnishing ideas for your home
Furnishing ideas that combine functionality and beauty. We show trends and inspiration for modern interiors 2021
News: Evian x Virgil Abloh continues a sustainable commitment
Evian x Virgil Abloh stands for sustainable & innovative design as well as creative projects with a positive impact. In 2021, the duo will launch their first recycled plastic bottle
Designers create aesthetic sustainability with upcycling furniture ideas
Upcycling furniture ideas from top designers who combine reuse and aesthetics
News: Armani sends a strong message with its R-EA capsule collection
Under the motto 100% sustainable, 100% stylish, the Armani fashion group is now also devoting itself to sustainability
ArtColLab: Art & creativity meet sustainability & philanthropy
The ArtColLab project stands for creativity, philanthropy and sustainability. In our interview, co-founder Olga Re Rebaudengo gives exclusive insights into the current collection and the future of the art scene
The State of Fashion 2021 marks a new chapter for the world of fashion
A year of colossal change for fashion companies - BOF and McKinsey show how the Corona crisis changed the fashion landscape forever
Top Tier Forecast: Experts on the development of the luxury industry in 2021
A forecast by high-level luxury experts of the luxury market in 2021 shows the future losers and winners of the industry
Fashion Marketplace combines Ethical Fashion with Aesthetics
In conversation with the founders of the wearness, an online shop for ethical luxury & beauty
Book Club: Homes For Our Time
Our book tip of the month shows the most beautiful, most interesting houses worldwide and the ingenuity of visionary architects
Luxury watch brands that act with responsibility and fairness
In the jewelry industry, too, more and more brands are integrating ethics and sustainability into their corporate philosophy. We show which luxury watch brands act responsibly Follow
House bar deluxe: elegance and get-togethers despite the pandemic
A house bar is a unique opportunity to give your own home an elegant night-out character and to spend unforgettable evenings. This is more relevant than ever now
News: Tom Ford launches the world's first 100% recyclable luxury watch
With the Tom Ford Ocean Plastic Watch, the high-end designer is launching the first 100% recyclable premium watch made from marine plastic
News: Moncler launches Born to Protect Sustainability Plan
Fashion for the future. Moncler has expanded its mission in the name of sustainability and is launching a specific plan to protect the environment and people. Born to Protect represents a new era in the fashion industry
Luxury Institute: Edge AI is the future of personalized luxury
Edge AI is a dramatic breakthrough, reshaping machine learning privately, personalized, and secure. Discover what's behind it By Expert Milton Pedraza "Luxury Institute"
Purposeful Luxury - Lifestyle in times of the corona pandemic
The time of opulent luxury is over. Today luxury is more inclusive, more conscious and more positive. Welcome to the world of purposeful luxury by expert Julia Riedmeier "Neo Luxury"
The ultimate X-Mas guide for sustainable Christmas gifts
Whether for him or her, these are the best ideas for stylish and sustainable Christmas gifts that will bring joy for a long time
The 5 best urban e-bike brands with a design factor for the city
If you want to move around the city effortlessly and in an environmentally friendly way, you should rely on urban e-bikes. We show 5 brands for stylish designer bikes
High-end & sustainable: vintage dresses reflect the modern zeitgeist
A homage to the past: vintage dresses are trendy. Discover essential vintage fashion knowledge and how to get the look
Wallmakers House: Award-winning architecture with a sense of sustainability
The architect Vinu Daniel is considered an architectural pioneer. His Wallmakers house Shikhara shows how he is revolutionizing modern house construction in the long term
Interview: Milton Pedraza, Luxury Institute CEO, on emotionally intelligent luxury
The Luxury Institute establishes humanity as a success factor in the luxury industry. Milton Pedraza, CEO, reveals what is important
News: Ruinart promotes sustainable luxury
The champagne house Maison Ruinart is launching a sustainable “second skin” bottle protection as a symbol of the new, environmentally friendly understanding of luxury
Mottainai: On the Art of Not Wasting
The Japanese Mottainai philosophy describes appreciation and respect for our resources. We show how the concept promotes sustainability in everyday life
Alexander Taylor launches ATID innovation platform for more sustainability
As a platform for research and development of new materials, Alexander Taylor paves the way for a more sustainable fashion industry with ATID
Access as luxury - Soho House and Co are redefining exclusivity
The concept of luxury is changing. Members-only clubs show that luxury today means access, exchange and community
Greenstyle founder Mirjam Smend on collections in line with the zeitgeist
The principle of the fashion industry “more and more”, “always cheaper” led to a lost appreciation for fashion. Now a turnaround is required: Let's make eco the new normal
The definition of luxury is changing: Ideal values are outperforming overconsumption
Luxury has long ceased to mean wasteful consumption. The new definition of luxury revolves around values and responsibility
Top 6 brands for augmented reality shopping experiences
We show 6 examples of how brands implement the augmented reality trend and thus set new standards in terms of innovation
Vegan en vogue: Top 5 luxury labels for vegan clothing
Be it alternatives to fur or leather - these high-end labels design vegan clothing with a luxurious look, without any animal suffering
Awaycation vs. Staycation - vacation in times of coronavirus
The world wants to move again. But what will tourism look like in the future? This is shown by the three travel dimensions Awaycation, Staycation and digital Wandering By Expert Julia Riedmeier "Neo Luxury"
Fashion statement: Best brands for sustainable bags
Environmentally friendly fashion is the new trend in the fashion cosmos. We show sustainable bag brands to round off the perfect fashion outfit
Fashion Forward: These are today's sneaker trends
Due to the growing relevance of the streetwear scene, sneakers have become a status symbol. Here are the top sneaker trends 2020
News: PANGAIA protects marine ecosystems with "Coral Reef Collection"
The sustainable label PANGAIA is launching a new collection to draw attention to the threat to coral reefs and actively promote their protection
Unisex from head to toe - these are the brands to watch
Unisex is a movement in tune with the times - away from categorizations and towards flowing boundaries. We show our top labels for unisex clothing
On The Go: Sustainable backpacks for every occasion
Sustainable, minimalist backpacks are functional, environmentally friendly and even really chic! Here's what to look for and where to get them
News: Y / Project launches sustainable "Evergreen" collection
The "Evergreen" Capsule Collection by Y / Project consists of the most popular parts of the Parisian label. Produced sustainably to promote environmental protection
Cocooning 3.0 - When the inside becomes the new outside
In the reinforced home office, borders between private and public are blurring. The learned separation of living spaces dissolves. What effects does this have on rooms and furniture and how long does the cocooning wave last? By expert Julia Riedmeier "Neo Luxury"
News: Gucci promotes environmental protection through "Gucci Off The Grid"
Gucci launches sustainable collection made from regenerated ECONYL®, pushing ahead with its 10-year sustainability plan
White gold know-how: Everything that glitters is gold
Exclusive white gold jewelry creations promise timeless joy. But why is white gold premium and where can you find the most beautiful jewelry?
News: PUMA launches sustainable project "Design to Fade"
In collaboration with Living Color and Streamateria, PUMA is launching “Design to Fade” and is taking an important step towards sustainability with the Biodesign collection
Are you a global citizen? Find out here!
Cosmopolitanism is one of the megatrends of our time. We'll show you what to look for to become a global citizen
Activism for more justice, compassion and courage
Activism promotes positive change in our society. We show personalities who inspire us to become active ourselves
News: LN-CC x Martine Rose launches sustainable capsule collection
Kick-off of the “Late Night - Conscious Campaign”: LN-CC starts sustainable initiative through Zero Waste collaboration with London designer Martine Rose
Auction platforms: Antique objects are the luxury of tomorrow
The desire for sustainability and exclusivity leads to the boom in the auction platforms for antiques. We show where you bid best
News: Diesel launches its first upcycling collection
"Diesel Upcycling For 55DSL" is the label's first upcycling collection. From now on, two sustainable collaborations will follow each year
Green Glam: These are the trendiest ethical make up brands
Slowly but surely, the organic beauty trend has moved from niche to mainstream. We show 5 Green Beauty brands for natural beauty care
Luxury landscape in times of corona virus the Next Normal
What is the next normal in the luxury landscape during and after the Corona crisis and how are the trends changing? A big bang for the benefit of agile, digital, sustainable and social business models By expert Julia Riedmeier "Neo Luxury"
News: Kenzo launches lifestyle brand K3 for interior decoration
Kenzo Takdada is celebrating its comeback in the design world with the K3 Lifestyle Brand - instead of fashion, the Japanese star designer is now offering high-quality interiors
Gen Z calls for new standards for brands in times of COVID-19
To emerge stronger from the crisis, brands have to adapt to Gen Z's wishes. A growing group of buyers in transition is demanding transparency and social values
News: Burberry launches “ReBurberry” to promote sustainability
New collection presented - the British fashionable promotes sustainability with innovative materials
Luxury fashion pioneer Julia Leifert - Between ethics and aesthetics
"It's important to start somewhere - 100% is not a short-term goal, it's a vision."
Streetwear - How the hype creates new identities but also criticism
These are the hurdles the fast-growing streetwear division has to deal with, when it comes to sustainability
Augmented Reality: Window shopping at home
Digital fashion shopping - the search for the perfect outfit becomes virtual with the help of augmented reality
Sustainability #1 - Fashion Megatrend 2020
The study “The State of Fashion” shows the fashion megatrend 2020 “Sustainability # 1”: The growing need of consumers for more sustainable products - even in times of the Black Swan Event
Fashion Industrie and COVID-XNUMX: Anna Wintour predicts a change in values
In an interview with Naomi Campbell, the editor-in-chief of US-American Vogue shared her thoughts on the fashion industry and Corona
Vivienne Westwood - fashion icon and passionate activist
Environmental issues, human rights, climate change - fashion designer Vivienne Westwood has a strong opinion. Here's an insight into her blunt actions
Ethical Home Design - Amazing brands for your home
Ethical Home Design stands for stylish and fair home accessories which are handmade, free of chemicals and from natural raw materials
Hallstein Water sets new quality standards for drinking water
On occasion of Global World Water Day on March 22, 2020, the founder of Hallstein Water - one the best and most expensive waters worldwide - talks about quality, sustainability and the future of drinking water
Inspired by nature - Regenerative design beyond sustainability
Michael Pawlyn pioneered regenerative architecture through innovation through imitation of biology
NEO Luxury 2025 - trend study announces the new era of the luxury industry
The study of the Luxury Business Report shows how luxury and sustainability go together in the future
Pantone's Color of the Year is "Classic Blue"
In 2020 Pantone relies on a classic: "Classic Blue" is the color of the year. The color embodies calm, simple elegance and timelessness.
Puristic minimalism by Alix Lawson
Historic classicism meets modern minimalist furniture - The creation of elegant restraint
Designer portrait - Guillaume Alan defines minimalist luxury on a new level
With his focus on aesthetic restraint, the French exceptional designer counts on the essence of things and the search for the essential
Clean perfume - Top 8 natural fragrances
It is well known that perfumes seduce the senses - every fragrance tells a story or we associate certain moments with it. Our experts have selected the most sustainable fragrances for you Follow
New Heritage Festival - Buy things that matter
Festival for manufactured products and timeless design - review of a successful event
Capolavoro - a jewelery manufactory through the ages
In dialogue with the founder of the Fritsch family: be open to change - a story about tradition and future Premium Partnership
Design studio Mandalaki on innovation, digitization & tradition as a legacy
Whether concept car made of 80% recycled plastic or a micro-home, the Milan design studio Mandalaki is on the pulse of the times
Natascha von Hirschhausen on locally operating & globally networked fashion
In dialogue with Natascha von Hirschhausen, founder of the fashion label of the same name and the designer network Aethic - a pioneer of the German fashion world.
James Oag-Cooper on innovation in the food industry
In dialogue with the co-founder of Hyke Gin - how innovation and creativity are revolutionizing the beverage industry.
ZAZI - A story about fashion, craftsmanship & humanity
In dialogue with Jeanne de Kroon, founder of ZAZI - how responsibility and courage can revolutionize the fashion industry
Designer Portrait - London-based jewelry designer Annoushka on her new collection
Annoushka Ducas, one of London's leading jewelry designers, talks about her personal taste.
The 5 best denim brands - sexy & sustainable jeans
The denim trend is an indispensable part of the fashion world. What few know, the production of jeans fabrics has enormous harmful effects on our environment. We show the 5 best brands for sustainable jeans.
KPM's new boss Martina Hacker on tradition & trends
In dialogue with Martina Hacker, Managing Director of KPM Königliche Porzellan-Manufaktur Berlin. A strong woman leads the traditional porcelain brand into the future.
Wine and chocolate - the couple for a special taste experience
Wine and chocolate, two premium stimulants meet and combine to create a taste experience. We show which Fairtrade chocolate suits which organic wine.
Ethical Gold: About the Responsibility of the Jewelry Industry
The fashion industry is becoming more and more sustainable, but what about the jewelry industry? Here's everything you need to know about sustainable jewelry, the term ethical gold and what fair gold mining looks like.
Star designer Enrico Cinzano on the facets of aesthetics and sustainable design
In dialogue with the Italian star designer Enrico Marone Cinzano - the artful union of design, aesthetics and sustainability
Prince Charles and his plea for a sustainable future
For decades, the Prince of Wales has been committed to a sustainable future. Through various projects and initiatives, Prince Charles supports areas such as finance and the food industry in a responsible manner
A Swedish premium yacht is bringing e-mobility to the sea
X Shore is the Swedish manufacturer of the 100 percent electric powered electric yacht. The company focuses on aesthetics and sustainability.
Wall design inspired by historic villas and châteaus
Wall design can give the living space a completely new effect. With its historic shades, Little Greene creates a prestigious style for your home
New Luxury - luxury as an expression of a new and cultivated rebellion
New Luxury - Luxury becomes the expression of a new, cultivated rebellion: Status symbols are charged with ethical added value and sustainable concerns. The luxury market is growing steadily worldwide. But what does luxury mean today?
5 reasons to choose quality rather than quantity
Clothing, accessories, furniture: less is more? Why is quality worthwhile instead of quantity?
The Vessel - New York's newest attraction from designer Heatherwick
The Vessel is the centerpiece of the newest luxury district of New York "Hudson Yards". The building, designed by Thomas Heatherwick, opened its doors in Manhattan's Midtown West for the first time this year
New exhibition "Sustainable Thinking" at the Salvatore Ferragamo Museum
This year, the Salvatore Ferragamo Museum in Florence commemorates the work of the designer with exhibitions of this photographs and works. What only few might know: Ferragamo has always been fascinated by the idea of sustainability.
Sustainable sneakers - these brands wear the stars
Sustainable sneakers that are stylish - these are the luxury objects of our time. Many stars are already using Veja, McCartney and Co. fair trade shoes
Ralph Lauren and his strategy for sustainability - "Design the Change"
The luxury house responds to the topic of environmental protection and publishes its Global Citizenship & Sustainability Report on June 12th. Like many other fashion houses, it reveals its sustainability goals
Gucci Equilibrium brings transparency to the next level
The fashion house sets new standards. With its Gucci Equilibrium program, the label shows how transparently and innovatively a company can act to achieve its sustainability goals
Stella McCartney - High & Ethical Fashion
High fashion can be environmentally friendly, elegant and sexy. More and more designers and fashion companies are showing this today. The path to ethical fashion requires rethinking at all levels
Pininfarina's hypercar of the future is called Battista
Pininfarina takes the next step towards an independent car brand and launches the first purely electric luxury hypercar
Chopard - 100% ethical gold
The luxury brand Chopard uses 100 percent ethically sound gold. What is Ethical Gold?
TEFAF - the art fair of superlatives in New York
Post-war modern art and design, antiques, ethnographic art and jewelry
Atelier Swarovski focuses on sustainability
The Oscar winner Penélope Cruz brings out a sustainable collection with the traditional studio
Clean Plate at Gwyneth Paltrow
Delicious recipes and revitalizing health tips, the new cookbook by Gwyneth Paltrow combines both
Kelly Slater - his sustainable label Outerknown
Surfer legend Kelly Slater is expanding with his sustainable label Outerknown. The label relies on minimalist designs and innovative fabrics
News, trends & facts about New Luxury
The concept of luxury is changing. While luxury has long been characterized by a high price, the new luxury revolves around trends such as sharing & 2nd-life business models, innovation, co-creation & customization, digital detox & sustainability, health & mindfulness. It is about responsibility that is implemented within the framework of the highest quality and aesthetics. In addition, a big focus on the well-being. We show all changes related to luxury understanding, needs and business models.
Forward-looking new luxury business models
Responsibility for the environment can be implemented through a variety of trend-setting concepts of New Luxury. An example of this is the sharing economy, including its communities and platforms, which enable the shared use of resources. Particularly popular: online platforms for pre-loved designer fashion and premium watches. Sharing & 2nd-Life products and business models make it possible to temporarily borrow luxury products. This can set an example against the throwaway mentality while minimizing environmental impact. Also positive for the environmental balance: digitization. The digitalization of the new luxury increases the digital added value of the customer journey, while environmentally harmful production routes and productions are superfluous. Discover which brands make this possible through innovation such as augmented reality here.
Sustainable & ethical values as modern luxury
Also characteristic of New Luxury: Made to Order and personalization of products. It is sustainable and exclusive. While the customer can incorporate his personal preferences into the design of high-quality, individual fashion and interiors, custom-made production prevents environmentally harmful productions from being minimized and only really taking place when it is actually needed. This answers the growing customer need for individualization as well as exclusivity in the course of responsibility for the environment. And thus combines two new luxury trends. More and more companies are integrating the megatrend of sustainability into their corporate philosophy and acting responsibly on both the ecological and social dimensions. We show how this works and which companies fulfill their corporate social responsibility responsibilities in order to achieve positive effects for ecosystems and the community.
Luxury beyond the material dimension
New Luxury stands for knowledge and knowledge as a luxury. The possibility of being able to make conscious decisions through brand transparency and holistically open communication defines the luxury understanding of the pulse of the time and meets the needs of increasingly relevant generations. Another current need: shared values, access, networking and experiences. Exclusive members-only clubs such as Soho House answer this wish, make it possible to build relationships, belong to a community and consolidate this through extraordinary experiences. In short, this means access as a luxury. The health and mindfulness trend also shows that New Luxury is not just about ownership. It's about the harmony between body, soul and spirit, about the optimization of the wellbeing.
New Luxury Brands: high-end products with exciting stories
We also show to what extent the traditional understanding of luxury has to be reconsidered. New Luxury sets an example against the traditionally consequent shortage of luxury products. Today luxury is becoming increasingly democratized, part of everyday life and thus accessible to more and more people. Collaborations between high-end brands and streetwear labels describe this trend and show how effortlessly luxury can look these days. Discover exciting stories and visionary personalities who drive this development here.
Immerse yourself in the New Luxury cosmos and learn about brands, concepts, institutions and trends that define today's understanding of luxury.